Descendants of Gods by Eleven
- Location:
Agency:
Eleven
Date: Feb 2020
For Black History Month, Eleven wanted to reflect on African American history from a different scope, feeling the urge to address this constant and nagging disconnect between black people in America and their ancestral home in Africa.
By recreating African American heroes in purely African terms, Eleven were able to connect the dots and tell a truly authentic origin story. It registered the campaign in present day by asking folks to use the Instagram filter to find which African god lives within them.
Credits
CCO: Mike Mckay
CD: Matthew Wakeman
gods ILL: Martin Okonkwo
AD: Adriana Del Mar
AD: Bayo Owosina
CW: dotun bello
Mask ILL: Matthew Oladele
Latest Projects
Explore all