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Descendants of Gods by Eleven

Agency: Eleven
Date: Feb 2020
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For Black History Month, Eleven wanted to reflect on African American history from a different scope, feeling the urge to address this constant and nagging disconnect between black people in America and their ancestral home in Africa.

By recreating African American heroes in purely African terms, Eleven were able to connect the dots and tell a truly authentic origin story. It registered the campaign in present day by asking folks to use the Instagram filter to find which African god lives within them.

Credits

CCO: Mike Mckay

CD: Matthew Wakeman

gods ILL: Martin Okonkwo

AD: Adriana Del Mar

AD: Bayo Owosina

CW: dotun bello

Mask ILL: Matthew Oladele