The Drum Awards for Marketing - Extended Deadline

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Agency: Eleven
Date: Jun 2016
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San Francisco-based agency Eleven has created a campaign for Las Vegas's Aria Resort & Casino called 'Vegas 2.0.' The video shows off the new, cutting-edge technology that can be found in the resort's rooms. According to Eleven, the campaign was "informed by insights around how many hotel guests today still frequently encounter slow and expensive WiFi and outdated in-room technologies, even in the most luxurious of hotels."

Credits

Chief Creative Officer: Mike McKay

Creative Director: Matt Klug

Art Director: Jacob Hellstrom

Copywriter: Mads Krogh

Director of Integrated Production: Anastacia Maggioncalda

Sr. Art Buyer/Print Producer: Sharon Kuerschner

Sr. Content Producer: Jan O’Malley

Sr. Creative Technologist: Anderson Oliveira

Editor: Ed Feldman, Penny Krueger, Film@11

Audio Effects: Chris Caceres

Director: Ian Pons Jewell

Director of Photography: Martim Vian

Photographer: Mark Holthusen

Director of Client Services: Rob Garnett

Business Director: Emily Mabley

Account Manager: Lyndsey Sotwick

Project Manager: Jeff Chunn