Kind Foundation: Pop Your Bubble by Edible

Agency: Edible
Date: Apr 2017
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The Kind Foundation, the charitable arm of Kind Snacks, has rolled out an initiative called 'Pop Your Bubble' in hopes of getting people out of their "social media bubbles" so they can connect with people who have different backgrounds and viewpoints. At PopYourBubble.com, a custom algorithm will analyze a person's Facebook profile before matching them with people from different hometowns, jobs, religious beliefs, and political affiliations. Users will then be prompted to follow at least ten of these matches in order to successfully "pop" their bubble.

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