Amstel: advert-body-1 by Edelman

To launch the first national Neighbours’ Week (17-23 June 2019), Amstel created a first-of-its-kind pub constructed entirely of everyday garden fences, using the barriers that usually keep neighbours apart to instead bring them together.

The pub aptly named The Open Arms, welcomed Londoners on Friday 14 June, to kick off the Neighbours’ Week national awareness campaign that found over half of Brits don’t know their neighbour’s name and only four in 10 feel connected to their local community.

With thousands of pubs at the heart of communities, and a natural space for bringing people together, Neighbours’ Week means that people no longer need to wait for the next street party to connect with their neighbour.