eBay: Honest Alexa

Online marketplace eBay is tapping into a disillusionment of Amazon Prime Day's sales with a sassy ad deconstructing the commerce giant's self-proclaimed special day of commerce.

A human girl named (you guessed it) Alexa mocks the 'parade' of deals on offer during Prime Day (15/16 July) while reminding viewers that eBay will have plenty of deals while not having to risk a crashing site.