EA Sports: Powered by Football

EA Sports has kicked off its annual campaign to promote the hotly-anticipated Fifa 22 video game.

‘Powered by Football’ features David Beckham, Ryan Reynolds, Kylian Mbappé and Zinedine Zidane, and was released globally last week to the delight of fans.

The two-and-a-half-minute epic spot touches on the origin behind the power of the game’s new HyperMotion Technology, which replicates the real world of football with accuracy. For the first time in the brands’ history, the film was conceived and developed by the Fifa marcom team at EA Sports, with creative directed by Sanam Petri, and was directed by Chris Boyle of Private Island.