Client: Bundesliga
Date: Jan 2018
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German football league Bundesliga in its latest film puts fans 'loyalty to test' as it lures them with money and cars to change their loyalty.

However, all the three fans refuse to accept the offer and tell that being a fan is about character and passion and not money. As the fans walk out, they are greeted and cheered by other fans of their clubs thus asserting that true fans are not for sale.


Client: Bundesliga

Agency: Duval Guillaume

Creative Directors: Dries De Wilde, Koenraad Lefever

Creative team: Arnaud Bailly, Karel De Mulder

Managing Director: Jessica Danese

Account Manager: Dorien Van Antwerpen

Strategy: Soukaina Reszgui

TVC producer: Marc Van Buggenhout

Production company: ADULT

Director : Erik Bulckens

Executive Producer : Tatiana Pierre

Producers : Charles Kinoo / Brechje Depourcq

Service Producer: Jochen Brood

D.O.P : Pieter Van Alphen

Editor : Simone Rau

Sound Studio: 4Audio

English copy revision: James Gambrill