Upwork: Upwork is How by Duncan Channon
- Location:
The first national campaign for Upwork, an online talent solution for professional staffing, aims to reach C-level decision makers at large and midsize businesses across the country.
Three new TV spots by Duncan Channon feature a spirited spokesperson who tours viewers through dynamic workplaces that are more flexibly staffed than they appear at first glance. As the spokesperson draws office blinds, opens file cabinets and adjusts art, he opens portals that reveal the full range of talent hard at work beyond the walls of the office. The visual effect conveys the seamless bridge Upwork enables between traditional teams and highly-skilled independent talent who create big things together. With the campaign, Upwork aims to demonstrate how technology is creating better ways for companies to find in-demand talent regardless of their location.
Credits
Client: Upwork
Lars Asbjornsen – SVP, marketing
Kevin Bechtel – Director, brand marketing
Jonathan Cofer – Senior creative director
Agency: Duncan Channon
Creative
Michael Lemme – Creative director
Adam Zash – Lead art director
Andy Whalen – Lead copywriter
J. Moe – Art director
John Evans – Copywriter
Account
Nick Gustafson – Account director
Sydney McComas – Account supervisor
Kevin Logan – Account manager
Communications
Jennifer Dyson – Associate director, communications planning
Steven Jackson – Senior communications planner
Production
Keenan Hemje – Senior broadcast producer
Rosheila Robles – Director of project management
Emily Sarale – Associate producer
Strategy
Gary Stein – Chief integration officer
Kelleen Peckham – Strategy director
Production partners
One Union Recording Studios
Engineer – Joaby Deal
Producer – Elisa Gonzales
Executive Produce – Jaylen Block-Smith
Gravy Films
Director – Cameron Harris
Executive Producer – Brent Stoller
Producer – Tanya Stephens
Local Production Company – Story
Executive Producer – Carlos Estrada
Line Producer – Alejandra Rodriguez
1st AD – Kika Bueno
DP – Alejandro Martinez
Production Designer – Fernanda Contreras
Wardrobe Stylist – Paola Alfaro
