The Drum Awards for Marketing APAC

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Client: Upwork
Date: Jan 2020
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The first national campaign for Upwork, an online talent solution for professional staffing, aims to reach C-level decision makers at large and midsize businesses across the country.

Three new TV spots by Duncan Channon feature a spirited spokesperson who tours viewers through dynamic workplaces that are more flexibly staffed than they appear at first glance. As the spokesperson draws office blinds, opens file cabinets and adjusts art, he opens portals that reveal the full range of talent hard at work beyond the walls of the office. The visual effect conveys the seamless bridge Upwork enables between traditional teams and highly-skilled independent talent who create big things together. With the campaign, Upwork aims to demonstrate how technology is creating better ways for companies to find in-demand talent regardless of their location.


Client: Upwork

Lars Asbjornsen – SVP, marketing

Kevin Bechtel – Director, brand marketing

Jonathan Cofer – Senior creative director

Agency: Duncan Channon


Michael Lemme – Creative director

Adam Zash – Lead art director

Andy Whalen – Lead copywriter

J. Moe – Art director

John Evans – Copywriter


Nick Gustafson – Account director

Sydney McComas – Account supervisor

Kevin Logan – Account manager


Jennifer Dyson – Associate director, communications planning

Steven Jackson – Senior communications planner


Keenan Hemje – Senior broadcast producer

Rosheila Robles – Director of project management

Emily Sarale – Associate producer


Gary Stein – Chief integration officer

Kelleen Peckham – Strategy director

Production partners

One Union Recording Studios

Engineer – Joaby Deal

Producer – Elisa Gonzales

Executive Produce – Jaylen Block-Smith

Gravy Films

Director – Cameron Harris

Executive Producer – Brent Stoller

Producer – Tanya Stephens

Local Production Company – Story

Executive Producer – Carlos Estrada

Line Producer – Alejandra Rodriguez

1st AD – Kika Bueno

DP – Alejandro Martinez

Production Designer – Fernanda Contreras

Wardrobe Stylist – Paola Alfaro