Kona Brewing Company: Dear Mainland by Duncan Channon

Date: Mar 2019
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After a regional campaign made new fans in California, Hawaii, Florida and Washington, Kona’s Hawaiian brothers are debuting on national TV to playfully suggest that shifting priorities might help people enjoy life more. In three new TV spots airing during March Madness, the brothers humorously remind us to put down our phones and our to-do lists long enough to get out and enjoy life’s pleasures.

The brothers, one large and one even larger, present the benefits of hanging out with friends and family, getting into ‘Kona Mode’ by popping open a brew, and taking ‘little vacations’ by enjoying a Big Wave Golden Ale. Filmed on the beach, with plenty of aloha spirit, the brothers come across as amiable and inviting while casually promoting their beer.

The 30-second TV spots will air nationally, as well as in 13 regional markets throughout the tournament. The integrated March Madness campaign includes video on March Madness Live, as well as a Bleacher Report takeover. Kona’s agency of record Duncan Channon handled the creative and media.

Credits

Client: Kona Brewing Co.

Ken Kunze – Chief marketing officer

Cindy Wang – Senior director of brand marketing

Agency: Duncan Channon

Creative

Parker Channon – Creative director

Turner Johnson – Art director

John Kovacevich - Copywriter

Michael Duckworth - Copywriter

Account

Nick Gustafson – Account director

Sydney McComas – Senior account manager

Mary Beth Carroll – Associate account manager

Communications

Leslie Diard – Director of communications planning

Emily McCormick – Associate director, communications planning

Steven Jackson – Senior communications planner

Production

Keenan Hemje – Senior broadcast producer

Rosheila Robles – Senior project manager

Emily Sarale – Associate producer

Strategy

Kelleen Peckham – Strategy director

Production partners

Biscuit Filmworks: Production

Aaron Ruell – Director

Shawn Lacy – Partner, managing director

Holly Vega – Executive producer

Cindy Becker – Producer

Mercedes Allen-Sarria / Rachel Glaub – Head of production

Damian Acevedo – Director of photography

The Cabinet SF: Editorial and finishing

Doug Cox – Editor

Scott Lieberman – Assistant Editor

David Verhoef – Post Producer

Marta Navarrete – Assistant Producer

Mission Film & Design: Coloring

Chris Martin – Colorist

Everson Digital: Flame Artistry

Mark Everson – Finishing artist

One Union: Recording

Eben Carr – Audio Engineer

Jaylen Smith – Producer

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