Kona Brewing Company: Dear Mainland by Duncan Channon
- Location:
After a regional campaign made new fans in California, Hawaii, Florida and Washington, Kona’s Hawaiian brothers are debuting on national TV to playfully suggest that shifting priorities might help people enjoy life more. In three new TV spots airing during March Madness, the brothers humorously remind us to put down our phones and our to-do lists long enough to get out and enjoy life’s pleasures.
The brothers, one large and one even larger, present the benefits of hanging out with friends and family, getting into ‘Kona Mode’ by popping open a brew, and taking ‘little vacations’ by enjoying a Big Wave Golden Ale. Filmed on the beach, with plenty of aloha spirit, the brothers come across as amiable and inviting while casually promoting their beer.
The 30-second TV spots will air nationally, as well as in 13 regional markets throughout the tournament. The integrated March Madness campaign includes video on March Madness Live, as well as a Bleacher Report takeover. Kona’s agency of record Duncan Channon handled the creative and media.
Credits
Client: Kona Brewing Co.
Ken Kunze – Chief marketing officer
Cindy Wang – Senior director of brand marketing
Agency: Duncan Channon
Creative
Parker Channon – Creative director
Turner Johnson – Art director
John Kovacevich - Copywriter
Michael Duckworth - Copywriter
Account
Nick Gustafson – Account director
Sydney McComas – Senior account manager
Mary Beth Carroll – Associate account manager
Communications
Leslie Diard – Director of communications planning
Emily McCormick – Associate director, communications planning
Steven Jackson – Senior communications planner
Production
Keenan Hemje – Senior broadcast producer
Rosheila Robles – Senior project manager
Emily Sarale – Associate producer
Strategy
Kelleen Peckham – Strategy director
Production partners
Biscuit Filmworks: Production
Aaron Ruell – Director
Shawn Lacy – Partner, managing director
Holly Vega – Executive producer
Cindy Becker – Producer
Mercedes Allen-Sarria / Rachel Glaub – Head of production
Damian Acevedo – Director of photography
The Cabinet SF: Editorial and finishing
Doug Cox – Editor
Scott Lieberman – Assistant Editor
David Verhoef – Post Producer
Marta Navarrete – Assistant Producer
Mission Film & Design: Coloring
Chris Martin – Colorist
Everson Digital: Flame Artistry
Mark Everson – Finishing artist
One Union: Recording
Eben Carr – Audio Engineer
Jaylen Smith – Producer
