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Grubhub: Tacos by Duncan Channon

Client: Grubhub
Date: Jan 2017
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Grubhub's latest ad brings the marketing buzzword "authenticity" to a new level. The 30-second spot - created by San Francisco agency Duncan Channon - features no actors, scripts or sets. Instead, the agency filmed a real group of friends enjoying some tacos that they ordered from Gruhub. According to Duncan Channon, the friends were filmed for more than ten hours while they placed food orders, hung out and chatted. The ad will air over the next four months across channels include Comedy Central, E! and Bravo.

Credits

Executive creative director: Anne Elisco-Lemme

Associate creative director: Jessea Hankins

Executive producer: Elizabeth O’Toole

Director of account management: Jamie Katz

Account supervisor: Nick Gustafson

Associate account executive: Sydney Paine

Production: Chelsea Pictures

Director: Henry Mason

Partner/executive producer: Allison Amon

Partner/executive producer: Lisa Mehling

Head of production: Adam Guliner

Line producer: Maeliosa Tiernan

Sales rep: Ezra Burke

Editorial: Cut + Run

Executive producer: Deanne Mehling

Producer: Sara Stasinos

Editor: Lucas Eskin

Sound/Mix: One Union Recording Studio

Engineer: Eben Carr

Music: Asche & Spencer

Color: MFD SF

Colorist: Chris Martin

Online: Creative Technology SF

Flame Artist: Zac Dych

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