The Golden State Warriors are the two-time defending NBA champions, and their power from both past and present is on display in the team’s latest campaign.
With the start of the NBA season tomorrow (Oct. 16), the Warriors are giving a big nod to the players and coaches that came before this team, in a series of videos and out-of-home placements that blend current action with that from the earlier years in the Bay Area.
In ‘Game Recognize Game’, with the Warriors’ final season at Oracle Arena before moving to the new Chase Center arena in San Francisco, the campaign celebrates the franchise’s legacy in Oakland through novel pairings of Warriors players – old school and new – that have given fans reasons to cheer for 47 seasons.
Duncan Channon worked with the Warriors to mark the team's final season playing at Oracle Arena in Oakland. The campaign ‘Game Recognize Game’ is a dedicated campaign to recognize the famously loyal Bay Area fans who’ve supported the Warriors across five decades of history. ‘Game Recognize Game’ also winks at local fans who recognize the 1993 Bay Area rap anthem of the same name.
In several out-of-home executions, images of iconic Warriors across the decades are juxtaposed playing alongside today’s fan favorites, including Klay Thompson, Draymond Green and Andre Iguodala.
Two TV spots give viewers the thrill of a cross-generational Warriors game where past legends like Rick Barry and Baron Davis make plays and drain shots alongside Steph Curry and Kevin Durant. The Warriors’ long-time TV analyst Jim Barnett commentates.
Client: Golden State Warriors
Agency: Duncan Channon
Creative director: Parker Channon
Creative director: Michael Lemme
Design director: Jennifer Kellogg
Senior designer: Shannon Burns
Senior designer: Alexandra Camacho
Senior copywriter: Andy Whalen
Copywriter: Brandon Sugarman
Senior art director: Adam Zash
Studio designer: Scott Whipple
Senior broadcast producer: Keenan Hemje
Senior digital producer: Eric Kozak
Senior art buyer/print producer: Diana Courcier
Associate producer: Emily Sarale
Senior strategist: Brandon Sugarman
Account director: Nick Gustafson
Account manager: August Fischer
Senior project manager: Rosheila Robles
Director of communications planning: Leslie Diard
Communications planning supervisor: Kurt Garvey
Editor: Kevin Bagley
Post production: Matt Trivan
Animation: Charlie Hong
Music: Songs for Film and T.V.
Audio mix and sound design: One Union
Image composition and retouching: DMAX Imaging