The Drum Awards Festival - Official Deadline

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Date: Oct 2018
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The Golden State Warriors are the two-time defending NBA champions, and their power from both past and present is on display in the team’s latest campaign.

With the start of the NBA season tomorrow (Oct. 16), the Warriors are giving a big nod to the players and coaches that came before this team, in a series of videos and out-of-home placements that blend current action with that from the earlier years in the Bay Area.

In ‘Game Recognize Game’, with the Warriors’ final season at Oracle Arena before moving to the new Chase Center arena in San Francisco, the campaign celebrates the franchise’s legacy in Oakland through novel pairings of Warriors players – old school and new – that have given fans reasons to cheer for 47 seasons.

Duncan Channon worked with the Warriors to mark the team's final season playing at Oracle Arena in Oakland. The campaign ‘Game Recognize Game’ is a dedicated campaign to recognize the famously loyal Bay Area fans who’ve supported the Warriors across five decades of history. ‘Game Recognize Game’ also winks at local fans who recognize the 1993 Bay Area rap anthem of the same name.

In several out-of-home executions, images of iconic Warriors across the decades are juxtaposed playing alongside today’s fan favorites, including Klay Thompson, Draymond Green and Andre Iguodala.

Two TV spots give viewers the thrill of a cross-generational Warriors game where past legends like Rick Barry and Baron Davis make plays and drain shots alongside Steph Curry and Kevin Durant. The Warriors’ long-time TV analyst Jim Barnett commentates.


Client: Golden State Warriors

Agency: Duncan Channon

Creative director: Parker Channon

Creative director: Michael Lemme

Design director: Jennifer Kellogg

Senior designer: Shannon Burns

Senior designer: Alexandra Camacho

Senior copywriter: Andy Whalen

Copywriter: Brandon Sugarman

Senior art director: Adam Zash

Studio designer: Scott Whipple

Senior broadcast producer: Keenan Hemje

Senior digital producer: Eric Kozak

Senior art buyer/print producer: Diana Courcier

Associate producer: Emily Sarale

Senior strategist: Brandon Sugarman

Account director: Nick Gustafson

Account manager: August Fischer

Senior project manager: Rosheila Robles

Director of communications planning: Leslie Diard

Communications planning supervisor: Kurt Garvey

Video Production

Editor: Kevin Bagley

Post production: Matt Trivan

Animation: Charlie Hong

Music: Songs for Film and T.V.

Audio mix and sound design: One Union

Image composition and retouching: DMAX Imaging