Under Armour: Unlike Any by Droga5

Agency: Droga5
Date: Jul 2017
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Unlike Any shines a light on the talents of six Under Armour athletes, including American Ballet Theatre principal ballerina Misty Copeland, long distance runner and Harlem Run Crew founder Alison Désir, world champion sprinter Natasha Hastings, and two of the brand’s newest athletes; professional stuntwoman Jessie Graff, and Chinese taekwondo champion and actress Zoe Zhang (Lanxin Zhang). Additionally, world champion alpine skier Lindsey Vonn’s Unlike Any film will premiere this fall.

Created in partnership with creative agency Droga5, the suite of campaign films were directed by Georgia Hudson of Agile Films. To portray these women, she captured 360-degree rotations of their athleticism from every angle, paying homage to the movements that have driven their incredible achievements.

Each story is narrated by poetry crafted specifically for each athlete at the peak of their performance from spoken word artists.

Unlike Any is Under Armour’s most expansive campaign to date and will feature more than 200 pieces of content that have been created for Under Armour’s digital and social platforms as well as for digital and media partners. The campaign will be released and supported in a wide range of global markets, particularly in the US, Europe and China, further cementing the company’s commitment to supporting athletes of all levels from all over the world.

Credits

Client: Under Armour

Campaign: Unlike Any

Agency: Droga5 NY

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Executive Creative Director: Felix Richter

Executive Creative Director: Alexander Nowak

Senior Copywriter: Doug Hamilton

Senior Art Director: Kia Heinnen

Art Director: Castro Desroches

Junior Copywriter: Diana Perez

Chief Creation Officer: Sally-Ann Dale

Co-Director of Film Production: Jesse Brihn

Co-Director of Film Production: Bryan Litman

Senior Producer Film: Rebecca Wilmer

Producer Film: Nathan Pardee

Music Supervisors: Ryan Barkan, Mike Ladman

Business Affairs Manager: Mairéad Murray

Director of Interactive Production: Niklas Lindstrom

Director of Art Production: Cliff Lewis

Senior Producer Art: Bianca Escobar

Director of Print Services: Rob Lugo

Global Chief Strategy Officer: Jonny Bauer

Co-Head of Strategy: Harry Roman-Torres

Group Strategy Director: Will Davie

Strategist: Newman Granger

Head of Communications Strategy: Colleen Leddy

Communications Strategy Director: Hillary Heath

Senior Communications Strategist: Kathryn Ruocco

Chief Intelligence Officer: Amy Avery

Data Strategist: Kaveri Gautam

Executive Group Director: Julian Cheevers

Group Account Director: Shane Chastang

Account Director: Lucy Santilli

Account Supervisor: Kate Tyler Monroe

Associate Account Manager: Megan Haggerty

Group Project Manager: Bill Wilson

Senior Project Manager: Carolyn Brafman

Client: Under Armour

Chief Executive Officer: Kevin Plank

Chief Marketing Officer: Andrew Donkin

SVP Global Brand Management: Adrienne Lofton

SVP General Manager Women’s: Pam Catlett

VP Global Brand Management Women’s Youth: Attica Jacques

Global Brand Manager Campaign Integration: Bené Eaton

Global Brand Manager Women’s: Cate Goytisolo

Associate Global Brand Manager Women’s: Molly O’Hara

Vice President Global Brand Creative: Brian Boring

Art Director Global Brand Creative Women’s Youth: Giselle Lewis-Archibald

Project Manager Global Marketing Operations: Jen Aldinger

VP Global Consumer Engagement: Jim Mollica

Senior Director Global Consumer Engagement: Jack Daley

Senior Manager Global Consumer Engagement: Veronica Mao

SVP Global Communications: Diane Pelkey

Director Global Communications: Erin Wendell

Marketing Director Under Armour China: Lydia Zhu

Senior Marketing Manager Under Armour China: Eddy Chen

Production Company: Agile Films

Director: Georgia Hudson

DOP: Zoë White

Executive Producer: Myles Payne

Head of Content: Alex Chamberlain

Line Producer: Martha English

Editorial: WORK Editorial

Editor Lindsey Alison Natasha: Ben Jordan

Editor Misty Jessie Zoe: Cass Vanini

Assistant Editor: Trevor Myers

Assistant Editor: Theo Mercado

Executive Producer: Erica Thompson

Senior Producer: Sari Resnick

Post Production: Blacksmith

Executive Producer: Charlotte Arnold

Executive Producer: Megan Sweet

Producer: Anu Nagaraj

VFX Shoot Supervisor: Daniel Morris

VFX Shoot Supervisor: Melissa Graff

2D Lead: Daniel Morris

2D Lead: Melissa Graff

2D Artist: Iwan Zwarts

2D Artist: Margolit Steiner

2D Artist: Jacob Slutsky

2D Artist: Caio Sorrentino

2D Artist: Tuna Unalan

2D Artist: Trace VFX

3D Tracking: QL Beans

Designer: Min Liu

Color: MPC

Executive Producer Color: Dani Zeitlin

Producer Color: Jenna Gabriel

Colorist: Adrian Seery

Music: Q Department

Executive Producer: Zach Rice

Senior Producer: Guin Frehling

Creative Director: Drazen Bosnjak

Sound: Gramercy Park Studios

Audio Engineer: Chris Afzal

Sound Designer: Chris Afzal

Executive Producer: Vicky Ferraro

Associate Producer: Laura Goehrke

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