Agency: Droga5
Client: UFC
Date: Jan 2018
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To celebrate the UFC's 25th anniversary, the organization has unveiled its commemorative 25th anniversary logos.

The logo, designed in conjunction with Droga5, combines the silver anniversary with UFC’s Octagon, the organization’s iconic symbol that debuted at UFC 1: The Beginning, which took place on Friday, November 12, 1993 in Denver, Colorado.

The 25th anniversary commemorative logos, along with additional creative designs, will be integrated into UFC broadcasts, across social and digital platforms, in-Octagon branding, UFC Fight Night collection, event posters, fan activations and merchandise throughout 2018.

UFC Fight Night: Stephens v Choi, which takes place on January 14, in St. Louis, Missouri, will be the first event that incorporates the campaign.


Agency: Droga5

Client: Ultimate Fighting Championship (UFC)