Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Tourism Australia: Why Australia by Droga5

Agency: Droga5
Date: Mar 2018
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
5 votes

Tourism Australia has launched a series of online videos as part of its $36m marketing campaign to drive US travellers Down Under.

The Why Australia series builds on the hype of Dundee: The Son of a Legend Returns activity and will feature the ad’s stars Danny McBride and Chris Hemsworth.

The videos will also feature Australian stars such as Curtis Stone, Matt Wright and Jessica Mauboy, and will highlight Australia’s states and territories with stories and insights on food and wine, nature and wildlife, culture and heritage and sport and events.