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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Tourism Australia: Why Australia by Droga5

Agency: Droga5
Date: Mar 2018
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Tourism Australia has launched a series of online videos as part of its $36m marketing campaign to drive US travellers Down Under.

The Why Australia series builds on the hype of Dundee: The Son of a Legend Returns activity and will feature the ad’s stars Danny McBride and Chris Hemsworth.

The videos will also feature Australian stars such as Curtis Stone, Matt Wright and Jessica Mauboy, and will highlight Australia’s states and territories with stories and insights on food and wine, nature and wildlife, culture and heritage and sport and events.