The New York Times: Fearlessness by Droga5
- Location:
With a series of campaign films, ‘The Truth is Worth It,’ The New York Times has centered on the thought that “the truth doesn’t report itself.”
The latest film in the series furthers the idea that you need a journalist with drive to bring the truth to light. ‘Fearlessness’ shows the lengths that one of its journalists – Rukmini Callimachi – goes to uncover the truth about the Islamic State, despite the increasing dangers and threats that stand in her way.
The film follows Callimachi’s search for global terrorism and the caliphate of the Islamic State, exploring the constant risk, fearlessness and instinct she requires to follow the truth from home soil to warzones, through threatening situations, developing sources and information across the globe.
The style of the film, like the others in the series, follows a sped-up timeline. While it’s only two minutes in length, the viewer feels both the excitement and the tedium of Callimachi’s search, from finding a defector from the Islamic State to multiple trips to Iraq, including dangerous trips to the frontlines and spending the night on a roof as gunfire whizzed around, to times when the trail went cold and the story stalled. Through jarring POV clips to the clacking with dynamic type updates, the viewer is drawn into Callimachi’s world as she finally discovers the truth.
Credits
Client The New York Times
Agency Droga5 NY
Creative Chairman David Droga
Chief Creative Officer Neil Heymann
Executive Creative Director Tim Gordon
Creative Director Laurie Howell
Creative Director Toby Treyer-Evans
Design Director Nate Moore
Designer Eli Hochberg
Chief Creation Officer Sally-Ann Dale
Director of Film Production Jesse Brihn
Associate Director of Film Production Ruben Mercadal
Senior Producer, Film Topher Cochrane
Senior Producer, Film Brandon Chen
Associate Producer, Film Holly Schussler
Music Supervisor Mike Ladman
Director of Business Affairs Jocelyn Howard
Senior Business Affairs Manager Whitney Vose
Global Chief Strategy Officer Jonny Bauer
Head of Strategy Harry Román-Torres
Strategy Director Nick Maschmeyer
Head of Communications Strategy Dean Challis Group Communications Strategy Director Samantha Deevy Senior Communications Strategist Jay Potash
Data Strategy Director Ryan Miller
Group Account Director Courtney Russell
Account Director Ola Abayomi
Account Manager Tehjal Suri
Senior Project Manager Caroline Kosse
Junior Project Manager Amanda Cohen
Client The New York Times
Meredith Kopit Levien EVP & Chief Operating Officer
David Rubin Chief Marketing Officer
Amy Weisenbach Senior VP, Marketing
Iain Newton Brand Strategy
Sabena Gupta Director, Brand Strategy
Laura Forde Executive Creative Director, Marketing
Taylor Gandossy Senior Writer, Brand
Brenna King Schleifer Brand & Media Insights Director
Janis Huang Executive Director, Media Strategy
Peter Lauer Senior Manager, Media Strategy
Blair Ecton Senior Project Manager
Production Company Furlined
Directors Daniel Lindsay and TJ Martin
President Diane McArter
Executive Producer/Director of Development Ben Davies Executive Producer David Thorne
Editorial Final Cut
Editor Jim Helton
Assistant Editor Chris Rizzo, Sophie Solomon, Alyce Muhammed
Executive Producer Sarah Roebuck
Head of Production Penny Ensley
Producer Lareysa Smith
Post Production Significant Others
Producer Alek Rost, Kyra Hendricks
Animator Phil Brooks
Creative Director Dirk Greene
VFX Artist Betty Cameron
VFX Artist Jenna DeAngelis
Color Company 3
Senior Colorist Tom Poole
Colorist Sophie Borup
Producer Alexandra Lubrano
Music
Composers Danny Bensi & Saunder Jurriaans
Sound Wave Studios NY
Sound Designer/Mixer Aaron Reynolds
Sound Designer/Mixer Ed Downham
Executive Producer Vicky Ferraro
