Agency: Droga5
Date: Mar 2019
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With a series of campaign films, ‘The Truth is Worth It,’ The New York Times has centered on the thought that “the truth doesn’t report itself.”

The latest film in the series furthers the idea that you need a journalist with drive to bring the truth to light. ‘Fearlessness’ shows the lengths that one of its journalists – Rukmini Callimachi – goes to uncover the truth about the Islamic State, despite the increasing dangers and threats that stand in her way.

The film follows Callimachi’s search for global terrorism and the caliphate of the Islamic State, exploring the constant risk, fearlessness and instinct she requires to follow the truth from home soil to warzones, through threatening situations, developing sources and information across the globe.

The style of the film, like the others in the series, follows a sped-up timeline. While it’s only two minutes in length, the viewer feels both the excitement and the tedium of Callimachi’s search, from finding a defector from the Islamic State to multiple trips to Iraq, including dangerous trips to the frontlines and spending the night on a roof as gunfire whizzed around, to times when the trail went cold and the story stalled. Through jarring POV clips to the clacking with dynamic type updates, the viewer is drawn into Callimachi’s world as she finally discovers the truth.


Client The New York Times

Agency Droga5 NY

Creative Chairman David Droga

Chief Creative Officer Neil Heymann

Executive Creative Director Tim Gordon

Creative Director Laurie Howell

Creative Director Toby Treyer-Evans

Design Director Nate Moore

Designer Eli Hochberg

Chief Creation Officer Sally-Ann Dale

Director of Film Production Jesse Brihn

Associate Director of Film Production Ruben Mercadal

Senior Producer, Film Topher Cochrane

Senior Producer, Film Brandon Chen

Associate Producer, Film Holly Schussler

Music Supervisor Mike Ladman

Director of Business Affairs Jocelyn Howard

Senior Business Affairs Manager Whitney Vose

Global Chief Strategy Officer Jonny Bauer

Head of Strategy Harry Román-Torres

Strategy Director Nick Maschmeyer

Head of Communications Strategy Dean Challis Group Communications Strategy Director Samantha Deevy Senior Communications Strategist Jay Potash

Data Strategy Director Ryan Miller

Group Account Director Courtney Russell

Account Director Ola Abayomi

Account Manager Tehjal Suri

Senior Project Manager Caroline Kosse

Junior Project Manager Amanda Cohen

Client The New York Times

Meredith Kopit Levien EVP & Chief Operating Officer

David Rubin Chief Marketing Officer

Amy Weisenbach Senior VP, Marketing

Iain Newton Brand Strategy

Sabena Gupta Director, Brand Strategy

Laura Forde Executive Creative Director, Marketing

Taylor Gandossy Senior Writer, Brand

Brenna King Schleifer Brand & Media Insights Director

Janis Huang Executive Director, Media Strategy

Peter Lauer Senior Manager, Media Strategy

Blair Ecton Senior Project Manager

Production Company Furlined

Directors Daniel Lindsay and TJ Martin

President Diane McArter

Executive Producer/Director of Development Ben Davies Executive Producer David Thorne

Editorial Final Cut

Editor Jim Helton

Assistant Editor Chris Rizzo, Sophie Solomon, Alyce Muhammed

Executive Producer Sarah Roebuck

Head of Production Penny Ensley

Producer Lareysa Smith

Post Production Significant Others

Producer Alek Rost, Kyra Hendricks

Animator Phil Brooks

Creative Director Dirk Greene

VFX Artist Betty Cameron

VFX Artist Jenna DeAngelis

Color Company 3

Senior Colorist Tom Poole

Colorist Sophie Borup

Producer Alexandra Lubrano


Composers Danny Bensi & Saunder Jurriaans

Sound Wave Studios NY

Sound Designer/Mixer Aaron Reynolds

Sound Designer/Mixer Ed Downham

Executive Producer Vicky Ferraro