Sprint: advert-body-1 by Droga5
- Location:
Part of ‘The SuperIntelligent Mission’ campaign, done in collaboration with Droga5, the new Sprint launch film, ‘Time to Go,’ continues the action started during the Super Bowl, which introduced smart robot Evelyn. In that spot, a scientist testing the intelligence of the chess-playing robot is surprised when she starts speaking directly to him, asking why he is paying more for Verizon when Sprint coverage is nearly the same for half the price. The other robots in development start mocking the bespectacled scientist in a comical-yet-sci-fi-creepy show of AI unity.
In the ‘Time to Go’ iteration, Evelyn returns with her friends Arm, Atlas, Roberto and Sassbot. The not-quite-human group is on a super-intelligent mission to learn more, share their findings, and help consumers save money in Sprint’s latest creative campaign, while still taking jabs at the scientist.
The 60-second launch spot begins airing today (May 18) in movie theaters, online and this weekend on ESPN and TNT during NBA Conference Finals. In the ad, Evelyn continues to evolve but still can’t comprehend why some humans choose to pay so much more with Verizon when all networks are great and they could be saving with Sprint. As she sits playing piano, she stops, looks up at the scientist in the recording booth and asks again why he is still with Verizon. She feels this is illogical and together with her robot friends, they decide to visit Sprint’s headquarters to learn more and help spread the word, with Sassbot telling the scientist, “See ya later, Dr. Dumbface,” as they crew drives towards Sprint in a golf cart.
The story continues at Sprint HQ where the robots are making friends with employees and learning about the latest promotions from Sprint.
Credits
Client: Sprint
Agency: Droga5 NY
Creative Chairman: David Droga
Executive Creative Director: Matt Ian
Executive Creative Director: Amee Shah
Creative Director: Oriel Davis-Lyons
Creative Director: Gustavo Dorietto
Senior Copywriter: Matt Vitou
Senior Art Director: Rob McQueen
Copywriter: Daniel Litzow
Art Director: Max Friedman
Associate Design Director: Mark Yoon
Senior Designer: Jake Tieman
Junior Designer: Lauren Kong
Junior Designer: Kelsey Lynch
Co-Director of Film Production: Jesse Brihn & Bryan Litman
Production Development Director: Lucia Grillo
Executive Producer, Film: Dave Stephenson
Senior Producer, Film: Perry Kornblum
Associate Producer, Film: Stephanie Hill
Director of Business Affairs: Jocelyn Howard
Senior Business Manager: Whitney Vose
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Meghann Mackenzie
Strategy Director: Grant Flannery
Group Communications Strategy Director: Samantha Deevy
Communications Strategy Director: Ben Nilsen
Jr. Communications Strategist: Paulina Liang
Data Strategy Director: Evan Fung
Senior Data Strategist: Joy McKenzie
Jr. Data Strategist: Alexandra Grant
Executive Group Director: Jeff Prince
Account Director: Kyle Webster
Account Supervisor: Victoria Gan
Account Manager: Kelby Schmidt
Account Manager: Anna Urick
Associate Account Manager: Scott Mai
Senior Project Manager: Ashlee Cain
Junior Project Manager: Alyssa Guzman
Legal: Zachary Werner
Client
Chief Marketing Officer: Roger Sole-Rafols
VP of Brand, Advertising & Social: Tracy Palmer
Director of Advertising: Stacey Shupert
Advertising Manager: Tahryn Nicastro
Advertising Manager: Brian Foster
Advertising Manager: Amanda Sangster
Production Company: MJZ
Director: Nick Ball
DOP: Edu Grau
Executive Producer: Emma Wilcockson
Producer: Karen Chen
Editorial: No6
Editors: Jason Macdonald, Justin Quagliata, Ryan Bukowski
Assistant Editors: Maggie Sloane, Evelina Gokinayeva, Renn Cheadle
Executive Producer: Corina Dennison
Producer: Malia Rose
Post Production: MPC
Executive Producer: Jesse Kurnit
Producer: Elizabeth Thuvanuti
VFX Supervisor / Senior Flame Artist: Warren Paleos
Telecine: Mark Gethin (Launch), James Tillett (ASAP, Love is in the Air)
Music: JSM (ASAP, Love is in the Air), APM Music (Launch)
Sound: Sonic Union
Mixer: Michael Marinelli
Photographer: Paul Mcgeiver
Photographer: Steve Gibson
