Sprint has unveiled its second consecutive Super Bowl commercial starring Sprint guy Paul the customer and super-intelligent robots Evelyn, Atlas and Sassbot. The brand has also added former two-sport star Bo Jackson in semi-surreal spot.
In the spot, Paul asks the robots how to tell people they get “the best of both worlds” from Sprint. Sassbot suggests getting Jackson to demonstrate that both is always better.
The 30-second commercial, titled ‘Best of Both Worlds,’ intensifies as Paul and the Sprint robots visualize other “best of both worlds” examples: a mermaid (fish and human), a keytar (both keyboard and guitar) and a Pegasus (both bird and horse). There’s even a “Bo knows” reference.
Jackson, in shoulder pads holding the mermaid, stops the madness and gets to the point: Sprint can save customers more than $1,000 in the first year over AT&T and Verizon, with Paul adding that Sprint’s LTE Advanced network is up to two times faster than before. Evelyn concludes that Jackson is right.