SheaMoisture: Break the Walls by Droga5

Agency: Droga5
Date: Apr 2016
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Beauty brand SheaMoisture has called on Droga5 to help it break down barriers when it comes to which products women can find in beauty aisles. Instead of putting products for women with textured, wavy, curly, or kinky hair in 'ethnic' aisles, SheaMoisture is demanding that these products be put in beauty aisles instead. With its '#BreakTheWalls' campaign, SheaMoisture is attempting to make the beauty industry more inclusive. In a 60-second film that features real fans of the brand, viewers are shown how beauty aisles have traditionally been a segregated space & how this has negatively impact women's views of themselves.

Credits

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Executive Creative Director : Kevin Brady

Senior Copywriter: Erica Pressly

Senior Art Director: Emmie Nostitz

Copywriter: Mariana Oliveira

Junior Art Director: Sonja Johnson

Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Broadcast Producer: Bill Berg

Associate Broadcast Producer: Jenna Allchin

Associate Broadcast Producer: Stephanie Hill

Jr. Production Business Manager: Grant Thompson

Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: Harry Roman

Strategy Director: Katy Alonzo

Junior Strategist : Tulani Foy

Senior Communications Strategist: Taylor Hines

Data Strategist: Abiola Adeniyi

Group Account Director: Julia Albu

Account Manager: Jasmine McDavid

Project Manager : Andrea Verenes

Production Company: Stun Spots

Director: Nick Enriquez

DOP: Chris Saul

Executive Producer: Jared Christensen

Producer: Peter Sestina

Editorial: Wildchild

Editor: Josiah Spencer

Assistant Editor: Theresa Rodriguez

Behind the Scenes Editor: Tyrone Rhabb

Managing Director: Scott Spanjich

Producer: Andrew Cravotta

Post Production: Wildchild

Managing Director: Scott Spanjich

Producer: Andrew Cravotta

Flame Artist: Peter Oliver

After Effects Artist: Brett Ryans

Composer: Ben Balcom

Sound: Sonic Union

Mixer: David Papa

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