SheaMoisture: Break the Walls by Droga5
- Location:
Beauty brand SheaMoisture has called on Droga5 to help it break down barriers when it comes to which products women can find in beauty aisles. Instead of putting products for women with textured, wavy, curly, or kinky hair in 'ethnic' aisles, SheaMoisture is demanding that these products be put in beauty aisles instead. With its '#BreakTheWalls' campaign, SheaMoisture is attempting to make the beauty industry more inclusive. In a 60-second film that features real fans of the brand, viewers are shown how beauty aisles have traditionally been a segregated space & how this has negatively impact women's views of themselves.
Credits
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director : Kevin Brady
Senior Copywriter: Erica Pressly
Senior Art Director: Emmie Nostitz
Copywriter: Mariana Oliveira
Junior Art Director: Sonja Johnson
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Bill Berg
Associate Broadcast Producer: Jenna Allchin
Associate Broadcast Producer: Stephanie Hill
Jr. Production Business Manager: Grant Thompson
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Harry Roman
Strategy Director: Katy Alonzo
Junior Strategist : Tulani Foy
Senior Communications Strategist: Taylor Hines
Data Strategist: Abiola Adeniyi
Group Account Director: Julia Albu
Account Manager: Jasmine McDavid
Project Manager : Andrea Verenes
Production Company: Stun Spots
Director: Nick Enriquez
DOP: Chris Saul
Executive Producer: Jared Christensen
Producer: Peter Sestina
Editorial: Wildchild
Editor: Josiah Spencer
Assistant Editor: Theresa Rodriguez
Behind the Scenes Editor: Tyrone Rhabb
Managing Director: Scott Spanjich
Producer: Andrew Cravotta
Post Production: Wildchild
Managing Director: Scott Spanjich
Producer: Andrew Cravotta
Flame Artist: Peter Oliver
After Effects Artist: Brett Ryans
Composer: Ben Balcom
Sound: Sonic Union
Mixer: David Papa