Quilted Northern: advert-body-1 by Droga5
- Location:
Quilted Northern released a series of six 15-second spots for its new campaign, ‘It’s just really nice toilet paper.”
Created by Droga5, the spots play up on the toilet paper’s defining characteristics, as “people everywhere” somehow confuse the bathroom fixture as things you’d least expect, if at all. For example, one :15 compares it to a bouncy castle, highlighting its durability, flexibility, and that undisputable need to bring to parties.
The toilet paper, almost understandably, talks about the confusion between the brand and the couches of your loved ones—they’re both there for you during hard times. Viewers can also make the connection between the brand, which has layers and spins on an axis of sorts and Planet Earth (which also spins and has layers of sorts).
The narrator draws dry, pithy humor out of each rolling scene, dispelling rumors that the toilet paper is “flexible, elastic, and a scientific marvel,” much like the human brain.
Credits
It’s Just Really Nice Toilet Paper ∫∫ Integrated Credits List
Client: Quilted Northern
Campaign: It’s Just Really Nice Toilet Paper
Title
Robe¨ Bouncy Castle¨ Angora Show Bunny¨
Dolphins¨ Couch¨ Government Cover≠Up¨
Goldfish¨ Human Brain¨ Planet Earth
Launch: Date 03 21 2018
Agency: Droga5 NY
Creative Chairman: David Droga
Executive Creative Director: Neil Heymann
Creative Director: Matty Smith
Associate Creative Director: Erica Pressly Kaplan
Copywriters: Ryan Snyder, Ted Meyer
Art Directors: Katie Willis, Tommaso Fontanella
Group Design Director: Rich Greco
Senior Project Manager: Lara Yegenoglu
Project Manager: Tessa Muchura
Executive Producer, Film: Dieter Lebbe
Senior Producer¨ Film: Leah Donnenberg
Group Strategy Director: Katy Alonzo
Senior Brand Strategist: Sarah Garman
Communications Strategy Director: Elsa Stahura
Executive Group Director: Jeff Prince
Account Director: Ross Gillis
Account Manager: Kyra Gembka
Associate Account Manager: Tehjal Suri
Associate Counsel: Zachary Werner
Client: Quilted Northern
Chief Marketing Officer: Douwe Bergsma
Senior Director, Content Center Leader: Shari Neumann
Brand Director: Aviral Singh
Director, Brand Building Leader: Santiago Arboleda
Sr Brand Building Manager: Richard Busby
Production Company: Epoch Films
Director: Matthew Swanson
DOP: Sebastian Pfaffenbichler
Executive Producer: Melissa Culligan
Producer:Stephanie Bruni
Editorial Exile
Executive Producer: Sasha Hirschfield
Editor: Katie Turinski
Assistant Editor: Travis Moore
Executive Producer: Sasha Hirschfeld
Producer: Veitan Nyugen
Post Production: Company 3, Method Studios
Producer: Anna Kravtsov
Colorist: Sofie Borup
Music Haystack Music
Sound Heard City
Sound Engineer: Evan Mangiamele
Mike Vitacco
