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Agency: Droga5
Date: Mar 2018
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Quilted Northern released a series of six 15-second spots for its new campaign, ‘It’s just really nice toilet paper.”

Created by Droga5, the spots play up on the toilet paper’s defining characteristics, as “people everywhere” somehow confuse the bathroom fixture as things you’d least expect, if at all. For example, one :15 compares it to a bouncy castle, highlighting its durability, flexibility, and that undisputable need to bring to parties.

The toilet paper, almost understandably, talks about the confusion between the brand and the couches of your loved ones—they’re both there for you during hard times. Viewers can also make the connection between the brand, which has layers and spins on an axis of sorts and Planet Earth (which also spins and has layers of sorts).

The narrator draws dry, pithy humor out of each rolling scene, dispelling rumors that the toilet paper is “flexible, elastic, and a scientific marvel,” much like the human brain.


It’s Just Really Nice Toilet Paper ∫∫ Integrated Credits List

Client: Quilted Northern

Campaign: It’s Just Really Nice Toilet Paper


Robe¨ Bouncy Castle¨ Angora Show Bunny¨

Dolphins¨ Couch¨ Government Cover≠Up¨

Goldfish¨ Human Brain¨ Planet Earth

Launch: Date 03 21 2018

Agency: Droga5 NY

Creative Chairman: David Droga

Executive Creative Director: Neil Heymann

Creative Director: Matty Smith

Associate Creative Director: Erica Pressly Kaplan

Copywriters: Ryan Snyder, Ted Meyer

Art Directors: Katie Willis, Tommaso Fontanella

Group Design Director: Rich Greco

Senior Project Manager: Lara Yegenoglu

Project Manager: Tessa Muchura

Executive Producer, Film: Dieter Lebbe

Senior Producer¨ Film: Leah Donnenberg

Group Strategy Director: Katy Alonzo

Senior Brand Strategist: Sarah Garman

Communications Strategy Director: Elsa Stahura

Executive Group Director: Jeff Prince

Account Director: Ross Gillis

Account Manager: Kyra Gembka

Associate Account Manager: Tehjal Suri

Associate Counsel: Zachary Werner

Client: Quilted Northern

Chief Marketing Officer: Douwe Bergsma

Senior Director, Content Center Leader: Shari Neumann

Brand Director: Aviral Singh

Director, Brand Building Leader: Santiago Arboleda

Sr Brand Building Manager: Richard Busby

Production Company: Epoch Films

Director: Matthew Swanson

DOP: Sebastian Pfaffenbichler

Executive Producer: Melissa Culligan

Producer:Stephanie Bruni

Editorial Exile

Executive Producer: Sasha Hirschfield

Editor: Katie Turinski

Assistant Editor: Travis Moore

Executive Producer: Sasha Hirschfeld

Producer: Veitan Nyugen

Post Production: Company 3, Method Studios

Producer: Anna Kravtsov

Colorist: Sofie Borup

Music Haystack Music

Sound Heard City

Sound Engineer: Evan Mangiamele

Mike Vitacco