Agency: Droga5
Client: Paramount
Date: Mar 2022
Your Vote
Overall Rating
Opps, please vote again
1 votes

Paramount+ is once again using its range of TV and film characters in its latest push to promote the streaming service. In the 30-second clip, created by Droga5, viewers are taken to Mount Paramount ‘where entertainment lives’ as a dramatic storm is brewing.

‘The Storm’ begins on the snowy mountain top, where a bucket of water from the movie Flashdance is threatening to pour down on iconic characters from Star Trek, South Park and Transformers. As the water cascades down, the inhabitants of Mount Paramount recreate Jennifer Beale’s classic chair dance scene from the 1983 film.

As the clip concludes, the massive bucket drops down from the sky and kills South Park character Kenny – who has apparently died 126 times during the show’s run.