The Drum Awards for Marketing - Extended Deadline

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Agency: Droga5
Client: One
Date: Mar 2017
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Since 130 million girls around the world are not in school, the One Campaign - an advocacy organization working to end extreme poverty and preventable disease - has launched an initiative called #GirlsCount to raise awareness of this issue. The centerpiece of the digital campaign is a video that features people counting numbers ranged from one to 130 million, with each number representing a girl who has been denied education. Supporters of the initiative are encouraged to visit one.org to upload a video or photo of themselves counting one of the numbers. The photos and videos will then be combined to create the "world's longest ever film," which will then be leveraged to urge world leaders to take the action needed to ensure that every girl receives an education.

Credits

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Executive Creative Director: Kevin Brady

Group Creative Director: Lauren Costa

Group Creative Director: Denise Zurilgen

Associate Creative Director: Victor Monclus Gonzalez

Associate Creative Director: Will Lowe

Junior Copywriter: Frank Garcia

Junior Art Director: Giulia Magaldi

Design Director: Devin Croda

Senior Designer: Indah Shillingford

Junior Designer: Hena Seo

Senior Experience Designer: Luis Violante

Junior Design Technologist: Danielle Clemons

Project Manager: Laura Rothman

Chief Creation Officer: Sally-Ann Dale

Co-Director of Film Production: Jesse Brihn

Co-Director of Film Production: Bryan Litman

Producer, Film: Leah Donnenberg

Associate Director Business Affairs: Librado Sanchez

Business Affairs Manager: Whitney Vose

Director of Interactive Production: Niklas Lindstrom

Executive Producer, Experiential: Bo Djogo

Producer, Interactive: Grace Wang

Director of Technology: Andy Prondak

Director of Art Production: Cliff Lewis

Technology Lead: Michael Moseley

Senior Producer, Media: Madison Goldberg

Director of Print Services: Rob Lugo

Graphics Studio Manager: Virginia Vargas

Senior Producer, Integrated: Riely Clough

Production Apprentice: Jesse Vega

Global Chief Strategy Officer: Jonny Bauer

Strategy Director: Tom Haslow

Strategist: Tulani Foy

Group Communications Strategist: Director Samantha Deevy

Senior Communications Strategist: Courtney Bernstein

Chief Operating Officer: Susie Nam

Group Account Director: Rachel Kornafel

Account Director: Alli Neef

Account Manager: Yardley Hansen

Assistant General Counsel: Leigh Checchio

Counsel: Sarah Fox

Talent: Rihana Schulters

Production Company: Not To Scale

Director: Lucinda Schreibner

DOP: Luca Del Puppo

Executive Producer: Eve Strickman

Supervising Producer: Angela Foster

Live-Action Producer: Kristin Krall

Designers: Lucinda Schreiber, Sarah Orenstein

Animator: James Bartley

Junior Animator: Lisa Ferguson

VFX compositor: Eric Epstein

First Assistant Director: Tom O’hare

First Assistant Camera: Josh Ruffner

DIT/ VTR: Joe Bottozzi Jr

Gaffer Jason Duffett

Key Grip: Danny Green

Wardrobe Stylist: Liz Polden

Hair and Makeup: Chansopheak

Production Designer: Erin Lark Gray

Production Assistant: Molly Crowley

Production Assistant: Nav Narayanan

Editorial: Fluid NY

Editor: Heather Danosky

Assistant Editor: Dan Nasser

Executive Producer: Laura Revolsky

Producer: Meg Hall

Conform & Finishing: Lost Planet / Blackhole

Flame Artist: Tim Farrell

Flame Assistant: Luke Bedillion

Executive Producer: Krystn Wagenberg

Producers: Felix Cabrera, Alejandra Alarcon

Color: Sixteen19

Colorist: Andrew Francis

Music: Pulse Music

Sound: Heard City

Mixer: Jody Levine

Interactive Production Company: Nickel Media

Principal: Jason Nickel

Lead Developer: Greg Webber

Sr. Developer: Josh McGrath

Dev Ops: Zack Brenton

Developer: Angela Kinder

Developer: Andrey Kulakevich

Producer: Joy Kuraitis