Mailchimp: advert-body-2 by Droga5
- Location:
Mailchimp’s latest campaign strips the jargon out of the typically dull world of marketing automation by explaining that the platform is really just like having a second brain.
The ads feature an eccentric spokesperson who explains the platform’s capabilities in layman’s terms to give viewers a clear understanding of what exactly Mailchimp does. Created by Droga5, the campaign is targeting small business owners who might need help with things like ad retargeting, sending order notification emails and rewarding loyal customers.
In one ad, the spokesperson says that Ricky, the owner of a small business that sells socks and underwear, used Mailchimp’s email automation service to remind 50 people that they left underwear in their online shopping cart. In another, she says that Jessica, whose company “makes small wooden homes for cheese,” uses Mailchimp to reward her most loyal customers via email coupons.
Credits
Chief Creative Officer Ted Royer
Executive Creative Director Neil Heymann
Group Creative Director Don Shelford
Associate Creative Director Julie Matheny
Senior Art Director Leilanni Todd
Copywriter Colin Lord
Art Director Inna Kofman
Junior Copywriter Karly Brooks
Junior Art Director Candice Drakeford
Design Director Devin Croda
Associate Design Director Nate Moore
Designer Albie Eloy
Experience Designer James Garvey
Chief Creation Officer Sally-Ann Dale
Co-Directors of Film Production Jesse Brihn, Bryan Litman
Associate Director of Film Production Ruben Mercadal
Associate Producer, Film Sasha Pace
Music Supervisor Mike Ladman
Business Affairs Managers Marcelle Gruman
Associate Director of Interactive Production Justin Durazzo
Producer, Interactive Grace Wang
Associate Producer, Interactive Lauren Hanglow
Director of Art Production Cliff Lewis
Photographer Paul McGeiver
Director of Print Services Rob Lugo
Performance Group Director Paul Eckelmann
Retoucher John Ciambriello
Retouching Studio Managers Michael Mockler, Michelle Leedy
Graphics Studio Managers Virginia Vargas
Principal Interactive Developer Simon Abrams
Production Artist Emmanuel Perez
Quality Control Specialist Susanne Johansson
Global Chief Strategy Officer Jonny Bauer
Co-Head of Strategy Colm Murphy
Group Strategy Director Dan Ng
Strategy Director Deepa Sen
Strategy Director Katie Coane
Head of Communications Strategy Colleen Leddy
Communications Strategy Director Taylor Hines
Chief Intelligence Officer Amy Avery
Senior Data Strategist Joshua Gordon
Executive Group Director Julian Cheevers
Account Director Pat Rowley
Account Supervisor Josh Freeland
Account Manager Camille Cheeks-Lomax
Project Managers Rayna Lucier, Kareem Miller
Associate Counsel Zachary Werner
Production Company Knucklehead
Director Rob Leggatt
DOP Ben Smithard
Executive Producer Matthew Brown / Cathleen Kisich
Producer Peter Knowles
Editorial Wax / The Quarry
Editor Paul Watts, Flaura Atkinson
Assistant Editor Nick Bruce
Producer Annabelle Cuthbert
Post Production MPC
Telecine Richard Fearon
Flame / Head of 2D Marcus Wood
Producer Chris Connolly
Music Found Objects NY
Sound Design Jack Hallett @ Factory
Mixer David Pappa @ Sonic Union
Interactive Production Company Resn
Creative Director Wade Cowin
Creative Technology Director Matt Halford
Director of Technology Emlyn Hughes
Executive Producer Deirdre Crowley
Producer Ali Middleton
