Hobbs: Make an understatement by Droga5 London
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Droga5 London has launched a new Spring-Summer campaign for Hobbs, representing the iconic British fashion brand’s first collaboration since Droga5 was appointed its global creative advertising agency in July 2015. The work centers on Hobbs’ new line 'Make An Understatement,' which captures the brand’s role in helping its core customers to make an understatement through the modern tone and visual aesthetic of its clothes. The campaign is set to launch in OOH from 22 February and in print publications, including Red, Marie Claire, and Sunday Times, at the end of the month.
Credits
Chief Creative Officer: David Kolbusz
Creative Director: Rick Dodds. Steve Howell
Art Director: Sigi Egedal
Copywriter: Oli Rimoldi
Additional Credits: Producer: Monika Andexlinger
Account Director: Giulia Watson
Head of Strategy: Toto Ellis
Head of Client Development: Amy Garrett
Designer: Marcin Plonka
Photography Agency: Rose Paris
Agent: Laurence Simpson
Photographer: Julia Noni
Stylist Agency: Rep Limited
Stylist: Jodie Barnes
Model Agency: Next Model Management
Model: Arizona Muse
Production Company: Working Girl
Producer: Jennifer Soulhac, Roberto Romano
Post Production: Stanley’s Post
Retoucher: Alex Stout
