Client: Hobbs
Date: Mar 2016
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Droga5 London has launched a new Spring-Summer campaign for Hobbs, representing the iconic British fashion brand’s first collaboration since Droga5 was appointed its global creative advertising agency in July 2015. The work centers on Hobbs’ new line 'Make An Understatement,' which captures the brand’s role in helping its core customers to make an understatement through the modern tone and visual aesthetic of its clothes. The campaign is set to launch in OOH from 22 February and in print publications, including Red, Marie Claire, and Sunday Times, at the end of the month.


Chief Creative Officer: David Kolbusz

Creative Director: Rick Dodds. Steve Howell

Art Director: Sigi Egedal

Copywriter: Oli Rimoldi

Additional Credits: Producer: Monika Andexlinger

Account Director: Giulia Watson

Head of Strategy: Toto Ellis

Head of Client Development: Amy Garrett

Designer: Marcin Plonka

Photography Agency: Rose Paris

Agent: Laurence Simpson

Photographer: Julia Noni

Stylist Agency: Rep Limited

Stylist: Jodie Barnes

Model Agency: Next Model Management

Model: Arizona Muse

Production Company: Working Girl

Producer: Jennifer Soulhac, Roberto Romano

Post Production: Stanley’s Post

Retoucher: Alex Stout