The Drum Awards Festival - Extended Deadline

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Date: Jan 2018
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Europeans from across the continent send a love letter to Brexit Britain in Ancestry’s new television campaign, the first created by Droga5 London since the agency was appointed August 2017.

The ad promotes Ancestry’s DNA brand, and draws on research showing that the average British person has 60% DNA from somewhere in Europe*.

It opens on a suave French man reading about Brexit in the newspaper. He turns to camera and explains that although we may be leaving, Europe has a little message. We then cut all around Europe from Germany, to Poland, to Sweden, to Italy, as we’re serenaded with Rick Astley’s classic hit ‘Together Forever’. The overall effect is a reassuring and emotional message from our friends across the channel.

Credits

Credits

Chief Creative Officer: David Kolbusz

Executive Creative Directors Rick Dodds & Steve Howell

Senior Art Director Charlene Chandrasekaran

Senior Copywriter Dan Morris

Account Director Natasha Rich

Social Strategist Farah Dibb

Agency Producer Gemma Knight

Director/ Production Co Noam Murro / Biscuit Filmworks

Producer Cathy Green

Editor Ed Cheeseman / Final Cut

Post Production Electric Theatre Company

Sound Design Mike Bamford / String and Tins

Typographer Aithche Smyth

DoP Jo Willems