Amazon Prime Video has injected a bit of drama into the mundane to demonstrate the impact its programming has on real-life situations.
Created by Droga5 London, in a series of four films, the streaming arm of the e-commerce giant shows ordinary people at work, with friends, dining out and even delivering a drainage systems talk at a conference.
Although the situations don't cry out as anything out of the usual - the actions of each individual are more fit for the TV screen than reality.
Each film centres on a different Amazon Prime Video original series, including The Marvelous Mrs. Maisel, Hanna, New Amsterdam and All or Nothing: Manchester City.
In one film, at a conference for drainage systems which appears to have dragged on, a nervous speaker stands up to address the crowd.
After his shaking hands lead him to drop his notes, he appears to have succumbed to the frog in his throat, with the attendees making awkward faces to each other.
However, mirroring his inner 'Mrs. Maisel' - Amazon's stand-up comedy protagonist - the speaker turns the conference around until the crowd are in stitches. As he stands with his sweaty armpitted arms in the air, the film cuts back to '24 hours earlier' as he lies in his hotel room watching the TV show with Mrs. Maisel triumphantly ending one of her shows.
Obviously inspired by what he sees - the tagline across the screen reads 'Great shows stay with you.'
Agency: Droga5 London
Chief Creative Officer - David Kolbusz
Group Creative Director - Raphael Basckin & Shelley Smoler
Art Director - Dave Wigglesworth
Copywriter - Ed Redgrave
Joint Managing Director - Heather Cuss
Account Director - Callum Raines
Strategy Director - Tim Whirledge
Agency Producer - Peter Montgomery
Production Assistant - Manon Rees
Client: Amazon Prime Video
Production Company: Somesuch
Director - Steve Rogers
Executive Producer - Seth Wilson
Producer - Lee Groombridge
Production Manager - Luke Thornton
DOP - Daniel Landin
Production Designer - Drogo Michie
Costume - Rosa Dias
Hair & Makeup - Louise Hinton
Edit - The Quarry
Editors - Jonnie Scarlett - Conference, Table Football, Scot Crane - Choke, Cupcake
Producer - Tor Adams
Post Production - Electric Theatre Collective
2D Artists - Marcus Wood, Flavio Kawamoto, Alex Grey, Alberto Pizzocchero, Tomer Epsthein
Producer - Jon Purton
Post Production - MPC
Colourists - Jean-Clement Soret
Colour Producer - Ellora Chowdhury
Sound - 750mph
Sound Design & Mix - Sam Ashwell, Jeff Smith
Producer - Mary-Ann D’Cruz
Music Supervision / Clearances - Hywel Evans
Composer / Music Company - Conference - Philip Kay at Woodwork Music, Choke - Philip Kay at Woodwork Music, Cupcake - Goldstein Music, Table Football - Goldstein Music