Amazon Prime: Great Shows Stay With You by Droga5 London

Date: May 2019
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Amazon Prime Video has injected a bit of drama into the mundane to demonstrate the impact its programming has on real-life situations.

Created by Droga5 London, in a series of four films, the streaming arm of the e-commerce giant shows ordinary people at work, with friends, dining out and even delivering a drainage systems talk at a conference.

Although the situations don't cry out as anything out of the usual - the actions of each individual are more fit for the TV screen than reality.

Each film centres on a different Amazon Prime Video original series, including The Marvelous Mrs. Maisel, Hanna, New Amsterdam and All or Nothing: Manchester City.

In one film, at a conference for drainage systems which appears to have dragged on, a nervous speaker stands up to address the crowd.

After his shaking hands lead him to drop his notes, he appears to have succumbed to the frog in his throat, with the attendees making awkward faces to each other.

However, mirroring his inner 'Mrs. Maisel' - Amazon's stand-up comedy protagonist - the speaker turns the conference around until the crowd are in stitches. As he stands with his sweaty armpitted arms in the air, the film cuts back to '24 hours earlier' as he lies in his hotel room watching the TV show with Mrs. Maisel triumphantly ending one of her shows.

Obviously inspired by what he sees - the tagline across the screen reads 'Great shows stay with you.'

Credits

Agency: Droga5 London

Chief Creative Officer - David Kolbusz

Group Creative Director - Raphael Basckin & Shelley Smoler

Art Director - Dave Wigglesworth

Copywriter - Ed Redgrave

Joint Managing Director - Heather Cuss

Account Director - Callum Raines

Strategy Director - Tim Whirledge

Agency Producer - Peter Montgomery

Production Assistant - Manon Rees

Client: Amazon Prime Video

Production Company: Somesuch

Director - Steve Rogers

Executive Producer - Seth Wilson

Producer - Lee Groombridge

Production Manager - Luke Thornton

DOP - Daniel Landin

Production Designer - Drogo Michie

Costume - Rosa Dias

Hair & Makeup - Louise Hinton

Edit - The Quarry

Editors - Jonnie Scarlett - Conference, Table Football, Scot Crane - Choke, Cupcake

Producer - Tor Adams

Post Production - Electric Theatre Collective

2D Artists - Marcus Wood, Flavio Kawamoto, Alex Grey, Alberto Pizzocchero, Tomer Epsthein

Producer - Jon Purton

Post Production - MPC

Colourists - Jean-Clement Soret

Colour Producer - Ellora Chowdhury

Sound - 750mph

Sound Design & Mix - Sam Ashwell, Jeff Smith

Producer - Mary-Ann D’Cruz

Music Composition:

Music Supervision / Clearances - Hywel Evans

Composer / Music Company - Conference - Philip Kay at Woodwork Music, Choke - Philip Kay at Woodwork Music, Cupcake - Goldstein Music, Table Football - Goldstein Music

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