Letgo: Live and Letgo by Droga5

Agency: Droga5
Client: Letgo
Date: Jan 2019
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Letgo, a fast-growing app where people can buy and sell locally, is preaching “less stuff, more living” in its ‘Live and letgo’ campaign.

The aim is to show how simple it is to transform everything you don’t need around your home into things, experiences and adventures that move you. With help from Droga5 and Adult Swim stars Tim & Eric (comedians Tim Heidecker and Eric Wareheim), letgo is helping Americans rethink their unhealthy relationships with their extra stuff. The comedy duo directed letgo’s three new ads in their signature oddly endearing style.

In one, a guy hanging with his friends tries to buy a round of drinks with a lawnmower. The bartender points to a sign that says “No lawnmowers, money only” and suggests the guy sell it on letgo. Another finds a family trying to barter a piano for a vacation stay while a third sees a man crash through a jewelry store window as he tries to trade his pickup truck for a diamond ring.

Credits

Client letgo

Campaign Live & letgo

Title Rounds, Checking In, Ring

Launch Date 1/14

Agency Droga5 NY

Founder and Creative Chairman David Droga

Chief Creative Officer Neil Heymann

Executive Creative Director Scott Bell

Creative Director Ryan Raab

Copywriter Caroline Ekrem

Art Director Castro Desroches

Copywriter Chase Kimball

Chief Creation Officer Sally-Ann Dale

Director of Film Production Jesse Brihn

Senior Producer, Film Topher Cochrane

Producer, Film Kelly Appleton

Director of Business Affairs Jocelyn Howard

Senior Business Affairs Manager Shaunda Slade

Global Chief Strategy Officer Jonny Bauer

Head of Strategy Harry Román-Torres

Head of Digital Strategy George Bennett

Strategy Director Ryan McDaid

Chief Media Officer Colleen Leddy

Head of Communications Strategy Dean Challis

Communications Strategy Director Elizabeth Hartley

Communications Strategist Emily Langham

Group Data Strategy Director Anthony Khaykin

Group Account Director Julia Albu

Account Director Jordan Cappadocia

Account Manager Chelsea Elliott

Senior Project Manager Ashlee Cain

Senior Project Manager Laura Rothman

Legal Sarah Fox

Client letgo

Lucia Varela VP of Brand and Communication

Federico Rucks VP of Media

Fernando Barretto Brand Director

Alexandra Franco Research and Insights Director Tom VanBuren Copywriter

Adi Schlank Designer

Dylan Stopper Senior Media Planning Manager

Production Company Pretty Bird

Director Tim & Eric

Executive Producer Suzanne Hargrove

Head of Production Rika Osenberg

Line Producer Bernard Rahill

Editorial Exile

Editor Kyle Brown

Assistant Editor Mitch Goldberg

Executive Producer Sasha Hirschfeld

Producer Evyn Bryce

Flame Artist Dino Tsaousis

Motion GFX / Flame Asst Adam Greenberg

Color Company3

Senior Colorist Tim Masick

Producer Kevin Breheny

Sound Heard City

Mixer Elizabeth McClanahan

Producer Andi Lewis

Music APM

Extreme Music

Overall Rating
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