Letgo: advert-body-2 by Droga5
- Location:
Letgo, a fast-growing app where people can buy and sell locally, is preaching “less stuff, more living” in its ‘Live and letgo’ campaign.
The aim is to show how simple it is to transform everything you don’t need around your home into things, experiences and adventures that move you. With help from Droga5 and Adult Swim stars Tim & Eric (comedians Tim Heidecker and Eric Wareheim), letgo is helping Americans rethink their unhealthy relationships with their extra stuff. The comedy duo directed letgo’s three new ads in their signature oddly endearing style.
In one, a guy hanging with his friends tries to buy a round of drinks with a lawnmower. The bartender points to a sign that says “No lawnmowers, money only” and suggests the guy sell it on letgo. Another finds a family trying to barter a piano for a vacation stay while a third sees a man crash through a jewelry store window as he tries to trade his pickup truck for a diamond ring.
Credits
Client letgo
Campaign Live & letgo
Title Rounds, Checking In, Ring
Launch Date 1/14
Agency Droga5 NY
Founder and Creative Chairman David Droga
Chief Creative Officer Neil Heymann
Executive Creative Director Scott Bell
Creative Director Ryan Raab
Copywriter Caroline Ekrem
Art Director Castro Desroches
Copywriter Chase Kimball
Chief Creation Officer Sally-Ann Dale
Director of Film Production Jesse Brihn
Senior Producer, Film Topher Cochrane
Producer, Film Kelly Appleton
Director of Business Affairs Jocelyn Howard
Senior Business Affairs Manager Shaunda Slade
Global Chief Strategy Officer Jonny Bauer
Head of Strategy Harry Román-Torres
Head of Digital Strategy George Bennett
Strategy Director Ryan McDaid
Chief Media Officer Colleen Leddy
Head of Communications Strategy Dean Challis
Communications Strategy Director Elizabeth Hartley
Communications Strategist Emily Langham
Group Data Strategy Director Anthony Khaykin
Group Account Director Julia Albu
Account Director Jordan Cappadocia
Account Manager Chelsea Elliott
Senior Project Manager Ashlee Cain
Senior Project Manager Laura Rothman
Legal Sarah Fox
Client letgo
Lucia Varela VP of Brand and Communication
Federico Rucks VP of Media
Fernando Barretto Brand Director
Alexandra Franco Research and Insights Director Tom VanBuren Copywriter
Adi Schlank Designer
Dylan Stopper Senior Media Planning Manager
Production Company Pretty Bird
Director Tim & Eric
Executive Producer Suzanne Hargrove
Head of Production Rika Osenberg
Line Producer Bernard Rahill
Editorial Exile
Editor Kyle Brown
Assistant Editor Mitch Goldberg
Executive Producer Sasha Hirschfeld
Producer Evyn Bryce
Flame Artist Dino Tsaousis
Motion GFX / Flame Asst Adam Greenberg
Color Company3
Senior Colorist Tim Masick
Producer Kevin Breheny
Sound Heard City
Mixer Elizabeth McClanahan
Producer Andi Lewis
Music APM
Extreme Music