Agency: Droga5
Date: Jul 2018
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Johnsonville is the title sponsor of one of the most American professional sports leagues out there: The American Cornhole League. This cornhole league held a pro tournament on the Fourth of July in the most American island out there — Coney Island.

Johnsonville’s American All-Star Throwdown — an exhibition match during the ACL pro invitational where some of the most legendary Americans faced off one bean bag toss at a time – in front of a nationally televised audience on ESPN2. In one corner, there was George Washington and Bald Eagle. In the other, Lady Liberty and Ben Franklin. It was truly a match made the Johnsonville way.

The stakes were higher than ever, as these American legends battled it out for a donation to their favorite charity, the most American trophy in history, and above all, Johnsonville firecracker brats.

People who came on down to Coney Island the day off got to watch the epic match in person as well as get some patriotic pictures with the legends, grab a brat from the Johnsonville Big Taste Grill, or even catch one from the inaugural outing of the Johnsonville Brat Cannon — a revolutionary war cannon that shoots tasty brats.


Agency: Droga5 NY

Creative Chairman: David Droga

Executive Creative Director: Scott Bell

Creative Director: Kevin Weir

Creative Director: Chris Colliton

Copywriter: Dan Litzow

Art Director: Max Friedman

Executive Producer, Film: Amanda Revere

Business Affairs Manager: Abigail Press

Associate Producer, Film: Kelly Appleton

Associate Producer, Film: Essowe Tchalim

Executive Producer, Interactive: Jenn Mann

Producer, Interactive: Grace Wang

Associate Producer, Interactive: Emily Blumhardt

Global Chief Strategy Officer: Jonny Bauer

Strategy Director: Ben Brown

Strategist: Newman Granger

Senior Communications Strategist: Kevin Wilkerson

Data Strategy Director: Lily Ng

Data Strategist: Kellie Choy

Group Account Director: Julia Albu

Account Director: Pat Rowley

Account Supervisor: Elizabeth Federico

Associate Account Manager: Melissa Pasternak

Senior Project Manager: Andrea Verenes

Associate Counsel: Zach Werner

Client: Johnsonville

Senior Director of Marketing: Ryan Pociask

Integrated Marketing Director: Jamie Schmelzer

Production Company: Second Child

Director: Sara Shelton

DOP: Christine Ng

Executive Producer: Scott Chinn

Producer: Sara Van Der Horn

Editorial: Second Child

Editor: Matt Badger

Assistant Editor: Anna Hulkower

Executive Producer: Sara Mills

Sound: Second Child

Mixer: Jesse Peterson