Johnsonville: advert-body-1 by Droga5
- Location:
Johnsonville is the title sponsor of one of the most American professional sports leagues out there: The American Cornhole League. This cornhole league held a pro tournament on the Fourth of July in the most American island out there — Coney Island.
Johnsonville’s American All-Star Throwdown — an exhibition match during the ACL pro invitational where some of the most legendary Americans faced off one bean bag toss at a time – in front of a nationally televised audience on ESPN2. In one corner, there was George Washington and Bald Eagle. In the other, Lady Liberty and Ben Franklin. It was truly a match made the Johnsonville way.
The stakes were higher than ever, as these American legends battled it out for a donation to their favorite charity, the most American trophy in history, and above all, Johnsonville firecracker brats.
People who came on down to Coney Island the day off got to watch the epic match in person as well as get some patriotic pictures with the legends, grab a brat from the Johnsonville Big Taste Grill, or even catch one from the inaugural outing of the Johnsonville Brat Cannon — a revolutionary war cannon that shoots tasty brats.
Credits
Agency: Droga5 NY
Creative Chairman: David Droga
Executive Creative Director: Scott Bell
Creative Director: Kevin Weir
Creative Director: Chris Colliton
Copywriter: Dan Litzow
Art Director: Max Friedman
Executive Producer, Film: Amanda Revere
Business Affairs Manager: Abigail Press
Associate Producer, Film: Kelly Appleton
Associate Producer, Film: Essowe Tchalim
Executive Producer, Interactive: Jenn Mann
Producer, Interactive: Grace Wang
Associate Producer, Interactive: Emily Blumhardt
Global Chief Strategy Officer: Jonny Bauer
Strategy Director: Ben Brown
Strategist: Newman Granger
Senior Communications Strategist: Kevin Wilkerson
Data Strategy Director: Lily Ng
Data Strategist: Kellie Choy
Group Account Director: Julia Albu
Account Director: Pat Rowley
Account Supervisor: Elizabeth Federico
Associate Account Manager: Melissa Pasternak
Senior Project Manager: Andrea Verenes
Associate Counsel: Zach Werner
Client: Johnsonville
Senior Director of Marketing: Ryan Pociask
Integrated Marketing Director: Jamie Schmelzer
Production Company: Second Child
Director: Sara Shelton
DOP: Christine Ng
Executive Producer: Scott Chinn
Producer: Sara Van Der Horn
Editorial: Second Child
Editor: Matt Badger
Assistant Editor: Anna Hulkower
Executive Producer: Sara Mills
Sound: Second Child
Mixer: Jesse Peterson
