IHOP: Pilots by Droga5

Agency: Droga5
Client: IHOP
Date: Jan 2018
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In the first campaign of its 60th anniversary (and its first with new creative AOR Droga5), Ihop released a brand new TV spot, "Pilots," to promote its long-running "all you can eat pancakes" promotion.

In the 30-second spot, two pilots perform a safety check before takeoff. "Have you checked the pancake?" the captain asked his co-pilot.

"Pancakes," the co-pilot flips a switch. The two perform checks for other "pancake" switches, before giving the final go-ahead: "We're all pancakes, sir."

The captain then exclaims before announcing to his crew and passengers: "Ladies and gentlemen, we are cleared for pancakes." The plane then "crash-lands" the parking lot of a Ihop restaurant.


Agency: Droga5

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Chief Design Officer: Jason Severs

Executive Creative Director: Scott Bell

Creative Directors: Todd Rone Parker (Art Director), Dan Kelly (Copy)

Art Director: Katie Willis

Copywriter: Ryan Snyder

Associate Design Director: Nate Moore

Chief Creation Officer: Sally-Ann Dale

Co-Director of Film Production: Jesse Brihn

Co-Director of Film Production: Bryan Litman

Executive Producer, Film: Amanda Revere

Executive Producer, Experiential: Ryan McGrath

Producer, Film: Forrest Holt

Music Supervisors: Mike Ladman

Director of Business Affairs: Jocelyn Howard

Business Affairs Manager: Abigail Press

Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: Katy Alonzo

Strategy Director: Kristen Mooney

Senior Strategist: Sarah Garman

Strategist: Alex Cohen

Group Communications Strategist: Amy Rappo

Communications Strategist: Parks Middleton

Data Strategist: Ryan Miller

Group Account Director: Alex Woods

Account Director: Lauren Tomlinson

Account Supervisor: Doug Keith

Associate Account Manager: Janelle Whitehurst

Group Project Manager: Bill Wilson

Brand: IHOP

Company name: IHOP/DineEquity

Chief Marketing Officer: Brad Haley

Executive Director, Consumer Marketing: Michael McCarthy

Marketing Analyst: Amanda Tostado

Production Company: MJZ

Director: Tom Kuntz

DOP: Chris Soos

Executive Producer: Eriks Krumins

Producer: Emily Skinner

Editorial: Mackcut

Editor: Erik Laroi

Assistant Editor: Danielle Minch

Executive Producer: Gina Pagano

Producer: Margarita Mutuc

VFX: Method Studios

Flame Artist: Mario Caserta

Creative Director: Randie Swanberg

Senior VFX Producer: Graham Dunglinson

Color: Company 3

Colorist: Stefan Sonnenfeld

Executive Producer: Ashley McKim

Senior Producer: Katie Andrews

Sound Design: Stimmung

Executive Producer

Sound Designer

Sound Mix: Heard City

Sound Mixer: Jodie Levine

Executive Producer: Sasha Awn

Producer: Andi Lewis