IHOP: advert-body-1 by Droga5
- Location:
Fall is all about pumpkin spice at just about every restaurant and coffee shop, and Ihop is no exception. The pancake chain has essentially gone away from its Ihob burger promo and is now promoting a beer to accompany its Pumpkin Pancakes.
Ihop has joined forces with Keegan Ales to dream up a pancake beer called, well, Ihops, in honor of one of beer’s main ingredients. The limited edition brew – a pumpkin pancake stout – is said to combine pancakes, pumpkins, maple syrup and other pancake ingredients to create an “innovative new flavor profile,” according to a dedicated webpage for the beer on the Ihop site.
“Ihop's Best-of-Fall pancakes are back, and they're so pancakin' good, someone shouted, ‘These should be brewed into liquid form!’ And we totally agreed,” stated the website, which went on to say that the plan of the beer is to “blow your mouth's mind by bottling that warm-and-fuzzy feeling of pancakes just in time for fall.”
Just in case you were thinking of having a brew with your flapjacks, think again, as the small batch brew (roughly 20 barrels) will only be available in favorite bars and beer festivals in the tri-state (New York, New Jersey and Connecticut) area.
The campaign, by Droga5, is to promote the fall pancakes
Credits
Client IHOP
Campaign Fall Pancakes
Agency Droga5 NY
Creative Chairman David Droga
Chief Creative Officer Neil Heymann
Executive Creative Director Scott Bell
Creative Director Dan Kelly
Creative Director Todd Rone Parker
Senior Copywriter Nicholas Bauman
Senior Art Director Christian Chico
Executive Design Director Dino Sanchez
Design Director Nate Moore
Senior Designer Albie Eloy
Junior Designer Claire Jardin
Copywriter Rob Mellinger
Performance Group Producer Susan Teplinsky
Chief Creation Officer Sally-Ann Dale
Director of Film Production Jesse Brihn
Executive Producer, Film Tricia Lentini Himot
Producer, Film Forrest Holt
Associate Producer, Film Holly Schussler
Associate Producer, Film Essowe Tchalim
Business Affairs Manager Abigail Press
Talent Manager Michelle Cramer
Traffic Manager Wendy Kaplan
Co-Director of Interactive Tasha Cronin
Executive Producer, Experiential Ryan McGrath
Chief Intelligence Officer Amy Avery
Data Strategy Director Ryan Miller
Data Strategist Robert Cohen
Group Account Director Lauren LaValle
Account Director Lauren Tomlinson
Account Manager Giovanna Saffos
Associate Account Manager Janelle Whitehurst
Senior Project Manager Ashlee Cain
Client IHOP
Chief Marketing Officer Brad Haley
Executive Director, Consumer Marketing Michael McCarthy
Senior Analyst, Marketing Amanda Tostado
Manager, Social and Digital Media Catherine Dam
Fall Pancakes Production Company Woodshop
Director Trevor Shepard
Executive Producer Sam Swisher
Producer Ursula Camack iHops
Production Company Second Child
Director Paul McGeiver
Editor Laura Bermudez
Motion Designer Carly Gussert
Assistant Editor Martin Keating
Executive Producer Scott Chinn
Producer Kim Santella
Post Producer Sara Mills
Fall Pancake Post Production Cut & Run
Editor James Donahue
Managing Director Lauren Hertzberg
Senior Producer Marcia Wigley
Music Butter
CEO/CCO Andrew Sherman
EP Ian Jefferies
Producer Kristin Kuraishi
Freelance Composer Vlad Berkhemer
Fall Pancakes Finishing Woodshop
Head of Post Production Paul Winze
Executive Producer Sam Swisher
Fall Pancakes Telecine Co3
Colorist Jaime O’Bradovich
Vice President Ashley McKim
Senior Producer Kate Aspell
IHops Pancakes Telecine Nice Shoes
Colorist Lenny Mastrandra
Executive Producer Angela Bowen
Associate Producer Elizabeth Mitchell
Fall Pancakes Sound Sonic Union
Audio Mixer Owen Shearer
Producer Carolyn Mandlavitz
IHops Sound Second Child
Audio Mixer Jesse Peterson
Product Development Partner Keegan Ales
Tommy Keegan Owner and Brewmaster
Patrick Sylvester Head Brewer
Kevin Van Blarcum Brewer
Shawn Haran Production Assistant
Stella Russo Brewery Representative / Sales