IHOP: advert-body-3 by Droga5
- Location:
The International House of Pancackes is changing its name to promote its line of burgers, and it's a stunt that is already getting plenty of buzz on social media.
Ihop restaurants announced that it is going by a new name – Ihob . Since the news broke last week on the brand’s social media sites, more than 30,000 (based on the number of Tweets responding to the Ihob post) people speculated what the change could be with the 'b', guessing everything from bacon to brunch to bananas.
The change celebrates the debut of the brand’s new Ultimate Steakburgers, a line-up of seven all-natural burgers, made with 100% USDA choice, Black Angus ground beef that is smashed on the grill to sear in the juices and flavor before being topped with premium ingredients and sandwiched between a buttered and grilled brioche bun.
To show the brand is as serious about burgers as it is about its world-famous pancakes, it flipped the 'p' to a 'b' in the chain's iconic name – for the time being – including its Twitter handle. A flagship Ihob restaurant in Hollywood has also been completely burger-fied. The Ihob Ultimate Steakburgers are available nationwide and for a limited time.
To spread the news about their new burgers and their new name, Ihob is shouting it from the rooftops. Literally. The campaign from Droga5 puts an overly-excited Ihob manager atop the restaurant's slightly dangerous blue rooftop. From this precarious position, the manager risks life and limb to spread the word, er, the letter change. The spot will air nationally on TV, online and on social media.
Credits
Agency: Droga5 NY
Creative Chairman: David Droga
Executive Creative Director: Scott Bell
Executive Creative Director: Matt Ian
Creative Directors: Dan Kelly, Todd Rone Parker
Senior Art Director: Christian Chico
Senior Copywriter: Nicholas Bauman
Senior Art Director: Conner Tobiason
Senior Copywriter: Craig Gerringer
Art Director: Vignesh Seshadri
Copywriter: Diana Perez
Design Director: Nate Moore
Designer: Albie Eloy Jr.
Designer: Lauren Kong
Experience Designer: James Garvey
Executive Producer, Film: Amanda Revere
Senior Producer, Film: Katie Harris
Producer, Film: Zack Grant
Assoc. Producer, Film: Essowe Tchalim
Assoc. Producer, Film: Taylor Donaldson
Executive Producer, Interactive: Ryan McGrath
Senior Producer, Interactive: Andrew Puzzuoli
Producer, Media: Aaron Matys
Business Affairs Manager: Abigail Press
Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Katy Alonzo
Strategy Director: Kristen Mooney
Strategist: Alex Cohen
Communications Strategy Director: Elizabeth Hartley
Senior Communications Strategist: Parks Middleton
Data Strategy Director: Ryan Miller
Data Strategist: Robert Cohen
Group Account Director: Lauren LaValle
Account Director: Lauren Tomlinson
Account Supervisor: Doug Keith
Account Manager: Giovanna Saff
Associate Account Manager: Janelle Whitehurst
Group Project Manager: Bill Wilson
Project Manager: Kareem Miller
Client: IHOP
Chief Marketing Officer: Brad Haley
Executive Director, Consumer Marketing: Michael McCarthy
Marketing Analyst: Amanda Tostado
Production Company (Live Action): Prettybird
Director: Eric Wareheim
DOP: Andrew Wheeler
Executive Producer: Suzanne Hargrove
Producer: Bernard Rahill
Production Company (Tabletop Food): Woodshop
Director: Trevor Shepard
Executive Producer: Sam Swisher
Producer: Ursula Camack
Production Company (Experiential): N/A Collective
Director of Production: Kevin Starkes
Creative Director: Jenn Whitney
Producer: Ariana Shapiro
Designer Drew Kaufman
Editorial: Cut + Run
Editor: Rob Ryang
Assistant Editor: James Donahue
Senior Producer: Marcia Wigley
Post Production - TV: MPC NY
Colorist: James Tillett
VFX Lead: Warren Paleos
Producer, VFX: Elizabeth Thuvanuti
Producer, Color: Jenna Gabriel
Post Production - Social: My Active Driveway
Music - “Teaser” Butter
Music & Sound Music - “Sign Change” and “Combos” JSM Music Sound
Sound Lounge Mixer: Glen Landrum
