The Drum Awards Festival - Extended Deadline

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Agency: Droga5
Client: Huggies
Date: Feb 2021
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The first diaper brand to run a Super Bowl ad, on Sunday (7 February) Huggies is to make its debut.

Ahead of the game, Huggies is teasing another spot - 'Welcome to the World, Baby' created by Droga5 New York. It demonstrates what its like for babies being born brand new in life, covering all its marvels - big and small. The ad on Sunday is tipped to feature babies born on game day.