Huggies: Welcome to the World, Baby by Droga5

The first diaper brand to run a Super Bowl ad, on Sunday (7 February) Huggies is to make its debut.

Ahead of the game, Huggies is teasing another spot - 'Welcome to the World, Baby' created by Droga5 New York. It demonstrates what its like for babies being born brand new in life, covering all its marvels - big and small. The ad on Sunday is tipped to feature babies born on game day.