The Drum Awards Festival - Extended Deadline

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Agency: Droga5
Client: Huggies
Date: Feb 2021
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Kimberly-Clark brand, Huggies has announced its debut appearance in the big game on 7 February, with a new commercial welcoming newborn babies to the world.

The 30-second spot airing in the second quarter is planning to feature babies born that very day, a first for both the company and the broadcast itself.

The commercial celebrates babies everywhere and aims to feature real game day newborns in the ad, leveraging user-generated content captured by families and shared virtually with the brand's production team in a safe, responsible manner.