Honey Maid: Love Day by Droga5

Agency: Droga5
Client: Honey Maid
Date: Feb 2016
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Honey Maid has rolled out an ad created by Droga5 that shows viewers why Valentine’s Day shouldn’t be confined to just couples. Dubbed ‘Love Day,’ the video shows a mother comforting her nervous son after he comes out to her and an adult man thanking his birth parents for making the decision to put him up for adoption. At the end, viewers are encouraged to tag a loved one in the comments to “let them know you accept them just the way they are.”

Credits

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Executive Creative Director: Kevin Brady

Creative Director: Devon Hong

Creative Director: Tara Lawall

Copywriter: German Rivera Hudders

Art Director: J.J. Kraft

Junior Art Director: Andrew Chin

Junior Copywriter: Sam Bauer

Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Head of Interactive Production: Niklas Lindstrom

Associate Social Producer: Kylie Loeffler

Editor: Estan Esparza

Studio Coordinator: CJ Trahan

Global Chief Strategy Officer: Jonny Bauer

Strategy Director: Katie Coane

Senior Strategist: Milla McPhee

Senior Communications Strategist: Taylor Hines

Social Communications Strategist: Whitney Brodribb

Group Account Director: Kelsey Robertson

Account Director: Caitlin Chandler

Account Manager: Jasmine McDavid

Associate Account Manager: Amy Rosenberg

Project Manager: Monique Lavie

Integrated Production Business Manager: Bryan Cosgrove

Production Partner: Rightster

Production Partner: Public Record

Music: "Take My Hand" Extreme Music

Sound: Sonic Union