Hennessy: Repeat the Unrepeatable by Droga5

For the NBA Finals, Hennessy, the world’s best-selling Cognac, officially unveils the latest chapter of its V.S.O.P Privilège campaign, entitled 'Repeat the Repeatable'.

Creating consistent perfection from an inconsistent production process, time and time again, is what has built Hennessy’s reputation as a master of its trade. Reinforcing a legacy of savoir-faire, new creative from Droga5 serves as a visual celebration of the mastery required to craft a blend of Cognac, Hennessy V.S.O.P Privilège. The film is supported by three phases: Cultivation, Selection and Blending - pillars brought to life by director Elena Petitti in spotlighting Hennessy’s quest for consistent perfection.

The spot will air during NBA Finals games four and five, as well as through regional activity to celebrate Hennessy’s partnership with the Golden State Warriors. A national multi-channel rollout will follow, amplifying the 60-, 30- and 15-second films over the course of the year across broadcast (ESPN, Discovery, AMC, The History Channel), online video (ESPN, ROKU) paid social (Instagram and Facebook), and OOH.

There is also a cocktail kit to support this.