Google: advert-body-1 by Droga5
- Location:
Undeterred by what could be considered the huge failure of Amazon’s ill-fated 2014 foray into the phone business, Google is stepping up to the plate with its own version, Pixel, and a no-holds-barred campaign from Droga5 meant to push the device as the next big thing — and perhaps steal a bit of the iPhone 7’s thunder. Calling it a “huge integrated campaign,” Droga5 said it tapped into Google's “most iconic visual asset” — the search bar — to launch Pixel.
Credits
Production Company (film/OLV): Anonymous Content
Production Company (film/OLV): Epoch Films
Production Company (film/OLV): The Director’s Bureau
Production Company (Print/OOH): D & V Management
Production Company (Digital/Social): Kiss & Kill
Editorial: Rock, Paper, Scissors
Post Production: Moving Picture Company
Sound: Sonic Union