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Google: Life by You, Phone by Google by Droga5

Agency: Droga5
Client: Google
Date: Oct 2016
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Undeterred by what could be considered the huge failure of Amazon’s ill-fated 2014 foray into the phone business, Google is stepping up to the plate with its own version, Pixel, and a no-holds-barred campaign from Droga5 meant to push the device as the next big thing — and perhaps steal a bit of the iPhone 7’s thunder. Calling it a “huge integrated campaign,” Droga5 said it tapped into Google's “most iconic visual asset” — the search bar — to launch Pixel.


Production Company (film/OLV): Anonymous Content

Production Company (film/OLV): Epoch Films

Production Company (film/OLV): The Director’s Bureau

Production Company (Print/OOH): D & V Management

Production Company (Digital/Social): Kiss & Kill

Editorial: Rock, Paper, Scissors

Post Production: Moving Picture Company

Sound: Sonic Union

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