Agency: Droga5
Client: Google
Date: Nov 2017
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In 2016, Google launched its first phone, to get the power and possibilities of Google in the palm of the user's hands.

In October, Google debuted the Google Pixel 2, and the search giant launched the latest version of their highly innovative Pixel 2 phone with a campaign they wanted to feel new and different and which celebrated the company's belief in challenging the status quo.

For the global launch of the Pixel 2 Droga5 created the ‘Ask more of your phone’ campaign. A series of fast-paced films filled with characters from all walks of life, all questioning what a phone can do in a series of quick-hit 'yes' the phone can do that moments. The film that celebrates Google’s love for questions and how the company pushes forward and tees up Google Pixel 2 as the answer to your mobile needs.

The film is a fast-paced, back-and-forth ping-pong of questions and answers - each beat leading to the next - each scene a different person, each one a new question as the characters ask more of their phone. The film is packed with influencers such as Salt Bae, rapper Young MA, British weatherman Michael Fish, David LaChapelle, Dua Lipa, animators Stoopid Buddies and more. The film blends VO, the characters and the Google Assistant’s voice to sweep you through - a film that ultimately celebrates a phone that gives you more.

Credits

Client: Google

Agency: Droga5 NY

Production Company: RESET

Editorial: Cartel

Post Production: Method

Music: Daptone Records

Sound: Sonic Union