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ESPN: That's Gonna Be on SportsCenter by Droga5

Agency: Droga5
Client: ESPN
Date: Sep 2018
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ESPN has unveiled a new campaign, ‘That’s Gonna be on SportsCenter,’ focused on its flagship program. The campaign highlights a phrase that became part of the sports lexicon years ago, as the show became embedded into the fabric of sports culture.

The opening spot of the campaign, ‘Reflection,’ shows a play unfolding on the football gridiron, as a Giants cornerback tries to haul down an Atlanta Falcons player. In the driving rain, the cornerback’s hold slips and the player gets away. As the dejected player ponders how his botched play will look to his teammates and family, he is visited by the vision of longtime anchor Kenny Mayne, who lets him know that the moment is definitely going to be on SportsCenter. Unfortunately for the player, it will be a part of the Not Top 10 segment, where highlights are celebrated for their infamy, rather than achievement. Still, he shouts with joy, knowing that he will gain fame through exposure.

'That’s Gonna be on SportsCenter' is a reminder and celebration that there are moments in sports, and then there are SportsCenter moments. Agency Droga5 led the concept, creative development and direction for the multiplatform campaign.

Coming this Fall, ESPN's game producers will begin flagging SportsCenter-worthy moments in real time. During live game action, 'That's Gonna Be on SportsCenter' graphics will appear when Top 10 or Not Top 10 moments occur, serving as a natural extension of the campaign. Fans will have an opportunity to get in on the action as well with themed gifs with the campaign expression, which will be loaded into the Giphy library. From there, fans can identify their own SportsCenter highlights and share them across social media.

Credits

Client ESPN - SportsCenter

Campaign That’s Gonna Be On SportsCenter

Title Reflection :30, :15

Launch Date September 10, 2018

Agency Droga5 NY

Creative Chairman David Droga

Chief Creative Officer Neil Heymann

Group Creative Director Brandon Pierce

Art Director David Spradlin

Copywriter Evan Barkoff

Design Director Mark Yoon

Designer Erin Wilson

Senior Project Manager Laura Rothman

Chief Creation Officer Sally-Ann Dale

Director of Film Production Jesse Brihn

Executive Producer, Film Tricia Lentini Himot

Associate Producer, Film Holly Schussler

Director of Business Affairs Jocelyn Howard

Senior Business Affairs Manager Kiki Powell

Producer, Print Rose Mahan

Global Chief Strategy Officer Jonny Bauer

Co-Head of Strategy Harry Román-Torres

Strategy Director Kevin DeStefan

Senior Strategist Newman Granger

Communications Strategy Director Michael Pignone

Communications Strategist Emily Langham

Data Strategist Joshua Gordon

Group Account Director Shane Chastang

Account Director Marissa Guerra

Account Manager Tori Tessalone

Associate Account Manager Melissa Pasternak

Legal Counsel Sarah Fox

Associate Legal Counsel Zachary Werner

Client ESPN

President, Global Marketing & Sales Edward Erhardt

SVP, Marketing & Consumer Engagement Wanda Young

SVP, Marketing & Brand Solutions Sean Hanrahan

Sr. Director Marketing Strategy Samira Zebian

Director Marketing Strategy Curtis Friends

Associate Marketing Manager Amanda Marcotullio

Sr. Director Original Content & Brand Intelligence Edwin Roman

VP of Communications Amy Phillips

Associate Director Media Kimberly Hoang

Sr. Creative Director Christopher McClure

Associate Design Director Alex Zartman

Production Company Arts & Sciences

Director Mike Warzin

DOP Ryley Brown

Managing Director Marc Marrie

Head of Production Ashley Rabin

Line Producer Eric Matthew Sedorovitz

Production Supervisor Bailey Reeves

Editorial Exile Edit

Editor Katie Turinski

Assistant Editor Ling Chua

Executive Producer Sasha Hirschfield

Head of Production Evyn Bruce

Sr. VFX Producer Gwynne Evans Reid

Flame/VFX Artist Dino Tsaousis

Telecine Company 3

Senior Colorist Sofie Borup

Producer Alexandra Lubrano

Sound Design Wave Studios

Sound Designer Aaron Reynolds

Executive Producer Vicky Ferraro

Sound Mixing Heard City

Mixer Philip Loeb

Executive Producer Gloria Pitagorsky

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