Dos Equis: advert-body-2 by Droga5
- Location:
Dos Equis, the official beer sponsor of the College Football Playoff is sticking with its off-kilter ‘Keep It Interesante’ slant on a set of new television spots featuring college coaching legends Les Miles and Steve Spurrier.
The ads are the latest in the campaign launched this past spring to give drinkers permission to embellish their stories to make for a more entertaining time out.
The campaign kicks off with a ridiculous, Dos Equis-inspired halftime speech that supposedly led to the greatest comeback in football history, in ‘interesente’ fashion. We see a coach in front of his team reading the fine print from the Dos Equis bottle.
Dos Equis enlisted actual coaches Miles and Spurrier to show the world how Dos Equis shaped every aspect of college football, with no help whatsoever, in a series of tall tales. The campaign, created in collaboration with Droga5, finds the coaching legends in ‘interesante’ twists to the real game. ‘Head Beer Coach’ Spurrier is carried off the field wearing his famous visor, now enhanced with a bottle opener as his team chants that he is, in fact, the “head beer coach.” Miles, a noted grass chewer, supervises the watering of the turf with Dos Equis, the only beer used to water every college football field, allegedly.
The campaign will be supported by out of home, special in-bar signage plus gameday events and a specially designed, pigskin-textured can. Dos Equis is also running a season-long promotion in bars across the country that gives consumers 16 chances – one per week – to win tickets to the College Football Playoff National Championship by snapping a picture of a Dos Equis bottle or can and texting the results.
Credits
Agency Droga5 NY
Creative Chairman David Droga
Chief Creative Officer Neil Heymann
Executive Creative Director Scott Bell
Creative Director Ryan Raab
Creative Director Chris Colliton
Creative Director Kevin Weir
Junior Copywriter James Gross
Junior Art Director Gianna D’Amico
Design Director Devin Croda
Designer Erin Wilson
Design Technologist Danielle Clemons
Creative Technology Director Brian Moore
Chief Creation Officer Sally-Ann Dale
Director of Film Production Jesse Brihn
Executive Producer, Film Rebecca Wilmer
Producer, Film Brandon Chen
Associate Producer, Film Kelly Appleton & Carlos Valdivia
Co Director, Interactive Production Tasha Cronin
Sr. Producer, Interactive Andrew Puzzuoli
Producer, Interactive Aaron Matys
Director of Print Services Rob Lugo
Sr. Producer, Print Alyssa Dolman
Global Chief Strategy Officer Jonny Bauer
Group Strategy Director Ramon Jimenez
Strategy Director Nick Maschmeyer
Communications Strategy Director Yan Wang
Communications Strategist Clark Cofer
Group Data Strategy Director Andea Campbell
Senior Data Strategist Christina Fieni & Joshua Gordon
Head of Account Management Dan Gonda
Group Account Director Alex Woods & Ed Rogers
Account Director Celeste Pulman
Account Supervisor Taylor Berry
Associate Account Manager Kenzie Grubbs
Project Manager Hillary Jordan & Joe Watana
Legal Sarah Fox & Zachary Werner
Sr. Business Affairs Manager Whitney Vose
Business Talent Manager Dino Spanakis
Client Brand/company name
Heineken USA CMO Jonnie Cahill
Dos Equis Vice President, Marketing Alison Payne
Dos Equis Sr. Brand Director Quinn Kilbury
Dos Equis Brand Director Karla Flores
Dos Equis Brand Manager Lindsay Certilman
Production Company Ruffian
Director The Bobbsey Twins from Homicide
DOP Robert Yeoman
Founder / Executive Producer Robert Herman
Producer Donald Taylor
Production Company Second Child
Photographer / DOP Paul McGeiver
Producer Sara Vander Horn
Executive Producer Scott Chinn
Editorial Mackcut
Editor Ryan Steele
Assistant Editor Devon Flint
Executive Producer Gina Pagano
Producer Margarita Mutuc
Audio Engineer Sam Shaffer
Post Production Smoke + Mirrors
Executive Producer Steve Intrabartola
Senior Producer Courtney Barasch
VFX Supervisor Matthew Stroub
Lead Flame Artist Dino Tsaousis
Color Company 3
Colorist Tom Poole
VP Ashley Kim
Producer Alexandra Lubrano
