Dos Equis: advert-body-1 by Droga5
- Location:
Mexican beer Dos Equis is getting in the spirit of Cinco de Mayo by adding three more Xs to its can.
Cinco Equis finds the Mexican flag colors backing five big Xs on the can, and the brand is promoting the stunt with some humorous, profanity-bleeped videos with Workaholics star Blake Anderson. The comedian and actor is appearing in two cheeky new videos created in partnership with Funny Or Die. The videos pay homage to the often misunderstood holiday and the unmistakably literal meaning of Cinco Equis.
Cinco Equis was created by Droga5 and Funny or Die as part of the Dos Equis ‘Keep It Interesante’ campaign, which encourages the act of taking a morsel of truth and enhancing a story for the sake of keeping friends entertained and engaged. By adding more Xs and unofficially claiming the throne of official beer of Cinco de Mayo, the beloved Mexican beer brand is wearing that embellishment on its can.
Credits
Client: Dos Equis
Agency: Droga5 NY
Creative Chairman: David Droga
Executive Creative Director: Scott Bell
Creative Director: Ryan Raab
Copywriter: Ryan Snyder
Art Director: Katie Willis
Junior Copywriter: Jenny Yoon
Junior Art Director: Maria Kouninski
Junior Copywriter: James Gross
Junior Art Director: Gianna D’Amico
Group Design Director: Devin Croda
Designer: Erin Wilson
Senior Business Affairs Manager: Whitney Vose
Producer, Media: Aaron Matys
Producer, Print: Rose Mahan
Producer, Print: Alyssa Dolman
Group Strategy Director: Ramon Jimenez
Strategy Director: Nick Maschmeyer
Strategist: Alexandra Cohen
Communications Strategy Director: Yan Wang
Communications Strategist: Clark Cofer
Group Data Strategist: Andea Campbell
Data Strategist: Joshua Gordon
Group Account Director: Ed Rogers
Account Director: Celeste Pulman
Account Supervisor: Taylor Berry
Associate Account Manager: Kenzie Grubbs
Project Manager: Hillary Jordan
Associate Counsel: Zachary Werner
Client: Dos Equis
Chief Corporate Affairs Officer: Tara Rush
Senior Brand Manager: Quinn Kilbury
Brand Manager: Hannah Dray
Manager, Corporate Relations: Kierstin Crane
Media Director: Betsy Paynter
Production Company: Funny or Die
