Covergirl: Stand Out by Droga5

Agency: Droga5
Client: Covergirl
Date: Feb 2018
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The faces of beauty are changing and becoming more diverse, as is evidenced by CoverGirl’s latest ad featuring a model with vitiligo, a skin condition in which the skin loses its pigment cells.

The model, Amy Deanna, is featured in ‘Stand Out,’ the makeup brand’s latest in its #IAmWhatIMakeup campaign by Droga5. In the 15-second spot, Deanna is shown putting on two different tones of the brand’s TruBlend foundation, complementing rather than covering up the lighter and darker hues of her skin. In a voice over, she asks “Why try to blend in when you can choose how to stand out?”


Agency: Droga5

Client: CoverGirl

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