Clos19: advert-body-1 by Droga5
- Location:
Clos19, Moët Hennessy’s new online lifestyle retail platform, offering access to exceptional services, products and experiences from the champagnes, wines and spirits 'world' of LVMH, launched its first marketing campaign in the US, 'Bring Them In.'
The campaign, created by Droga5, follows the launch in the US market after launching in the United Kingdom in April, 2017, and Germany in July, 2017. The name comes from “Clos,” the French word for “closure” or “enclosed,” which is also a walled vineyard. The “19” is an homage to the evolution of the art de vivre of the 19th century and the democratization of champagnes, wines and spirits.
The campaign launches with a short film made in collaboration with Academy Award–nominated filmmaker and artist Mike Mills. The campaign also includes OOH and print rolling out through the end of year. In addition to Droga5, the brand worked alongside Havas Media and Purple PR to support and promote the campaign via media planning and public relations, respectively.
Credits
Client Clos19
Campaign Bring Them In
Agency Droga5 NY
Creative Chairman David Droga
Chief Creative Officer Ted Royer
Executive Creative Director Alexander Nowak
Senior Art Director Adrian Chan
Senior Copywriter Michael Lopez
Copywriter Mariana Oliveira
Art Director Joaquin Salim
Design Director Rich Greco
Junior Designer Alison Lee
Chief Creation Officer Sally-Ann Dale
Co-Directors of Film Production Jesse Brihn, Bryan Litman
Associate Director, Film Production Ruben Mercadal
Executive Producer, Film Anders Hedberg
Producer, Film Jamil McGinnis
Co-Directors of Interactive / Experiential Justin Durazzo, Tasha Cronin
Producer, Interactive Alyssa Cashman
Music Supervisor Mike Ladman
Editor Elizabeth Blanchard
Animator Jun Lee
Post Production Producer Katie Meyer
Director of Integrated Production Business Affairs Jocelyn Howard
Business Affairs Manager Marcelle Gruman
Director of Art Production Cliff Lewis
Associate Director, Art Production Bianca Escobar
Director of Print Services Rob Lugo
Associate Director, Print Services Riley Clough
Senior Print Producer Cindy Kim
Graphics Studio Coordinator Nereida Valles
Retouching Manager Michelle Leedy
Retouching Coordinator Michael Mockler
Retoucher John Ciambriello
Retoucher John Clendenen
Global Chief Strategy Officer Jonny Bauer
Group Strategy Director Ramon Jimenez
Strategy Director James Friedman
Strategy Director Ben Brown
Strategist Midori McSwain
Head of Communications Strategy Colleen Leddy
Communications Strategy Director Yan Wang
Communications Strategist Mariel Milner
Chief Intelligence Officer Amy Avery
Senior Data Strategist Christina Fieni
Group Account Director Lindsay Cole
Account Director Katie Lancaster
Account Manager Susannah Wherry
Associate Account Manager Kevin Lee
Project Manager Kristin Robinson
Client Clos19
Stephanie Watine Arnault
Founder & CEO, Clos19 Olivia Krooswijk
Business Development Manager, Clos19 Hector Muelas
Creative Director, Clos19 Production Company MJZ Director Mike Mills
President David Zander
Executive Producer Emma Wilcockson
Producer Youree Henley
Director of Photography Evan Prosofsky
Production Designer Victoria Morris
Wardrobe Stylist Shirley Kurata
Floral Designer Holly Vesecky
Editorial Rock Paper Scissors
Editor Olivier Bouge Coutte
Assistant Editor Michael Shugarman
Executive Producer Eve Kornblum
Producer Jenny Greenfield
Post Production A52
Executive Producer Kim Christensen
Producer Drew Rissman
Music Roger Neill
Sound Lime Mixer Zac Fischer