Clearasil: We know acne, we don’t know teens by Droga5
- Location:
Droga5 has rolled out a funny campaign for Clearasil called "We know acne, we don't know teens" that taps into the insight that "being an expert in teen skin doesn't mean being an expert in teen-ness." The videos poke fun at marketers and their attempts to connect with teens that often miss the mark. According to Droga5, Clearasil wanted to create a campaign that would build real trust with teenagers. Instead of pretending like the brand understands what teens are into, it decided to take an honest and comedic appoach by "going where few brands are willing to go: admitting that they don't know how to be cool to teens."
Credits
Creative Chairman David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Tim Gordon
Associate Creative Director: Jen Lu
Copywriter: Sarah Lloyd
Art Director: Mary Dauterman
Junior Copywriter: Madeleine Trebenski
Junior Art Director: Brittain McNeel
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Group Integrated Production Manager: Topher Lorette
Broadcast Producer: Leah Donnenberg
Associate Broadcast Producer: Jackie Omanoff
Social Producer: Gabrielle Nicoletti
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Jonny Gadd
Strategy Director: Danielle Travers
Group Communications Strategy Director: Samantha Deevy
Social Communications Strategist: Maureen O’Brien
Data Strategy Director: Lily Ng
Data Strategist: Christina Fieni
Senior Strategist: Nika Rastakhiz
Executive Group Director: Brett Edgar, Angela Kosniewski
Account Director: Amanda Chandler, Megan Gokey
Account Manager: Lucie Kittel
Project Manager : Rayna Lucier
Production Company: Ways & Means
Director: Sunbeam (Nick Paley and Dean Fleisher-Camp)
DOP: James Wall
Executive Producer: Jett Steiger, Lana Kim
Producer: Cedric Troadec
Editor: Sean McGrath, Chuck Willis
Assistant Editor: Julie Walsh, Misha Kozlov
Executive Producer: Susan Willis
Producer: Melissa Nusbaum
Post Production: Light of Day
Executive Producer: Susan Willis
Producer: Melissa Nusbaum
Color Grade: RCO
Colorist: Seth Ricart
Executive Producer: Marcus Lansdell
Sound: Cutting Room
Mixer: Walter Bianco
