Chase: Mama Said Knock You Out by Droga5

Agency: Droga5
Client: Chase
Date: Aug 2018
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Chase released a new spot starring new mother Serena Williams as she goes back to work in preparation of the US Open.

Queen is a theme for the commercial, which showcases the tennis superstar putting her daughter Olympia Jr to bed before getting herself back to her office, the tennis court. Williams channels her inner rapper, reciting LL Cool J’s ‘Mama Said Knock You Out.’ “Don’t call it a comeback,” she recites.

The lyrics, written back in 1990 take on a modern meaning for the 23-time grand slam champion. “I've been here for years, I'm rocking my peers, puttin' suckers in fear.”

Behind an ominous hum that makes the scene feel like a spiritual, viewers take in Serena’s moments of preparation. Her hands are a main focus, both capable of serving in the triple-digits and holding her young Wimbledon champion. Cuts to the beach and court where palm leaves blowing in a rough breeze: a storm is coming and Williams’ chant comes off as a poised declaration.

“I’m gonna knock you out,” Serena growls to the screen, and probably her US Open competitors, “Mama’s gonna knock you out.”

Credits

Mama†Said†Knock†You†Out Integrated†Credits†List

Client†CHASE

Campaign†Mama†Said†Knock†You†Out

Title†Mama†Said†Knock†You†Out

Launch†Date†8Ø21Ø2018

Agency†Droga5†NY

Creative†Chairman†David†Droga

Chief†Creative†Officer†Neil†Heymann

Founding†Partner†Duncan†Marshall

Group†Creative†Director†Lauren†Costa

Creative†Director†Jake†Shaw

Creative†Director†Ash†Tavassoli

Senior†Copywriter†Nedal†Ahmed

Senior†Art†Director†Julia†Melograna

Chief†Design†Officer†Jason†Severs

Design†Director†Anna†Fine

Designer†Andrew†Diemer

Designer†Kelsey†Lynch

Chief†Creation†Officer†Sally≠Ann†Dale

Head†of†Film†Production†Jesse†Brihn

Executive†Producer¨†Film†Kyle†Wright

Music†Supervisor†Mike†Ladman

Head†of†Business†Affairs†Jocelyn†Howard

Senior†Business†Affairs†Manager†Tom†Vendittelli

Co≠Director†of†Interactive†Production†Tasha†Cronin

Co≠Director†of†Interactive†Production†Justin†Durazzo

Senior†Producer¨†Interactive†Nicole†Bazzinotti

Associate†Producer¨†Interactive†Emily†Blumhardt

Head†of†Art†Production†Cliff†Lewis

Producer¨†Print†Riely†Clough

Chief†Strategy†Officer†Jonny†Bauer

Co≠Head†of†Strategy†Colm†Murphy

Group†Strategy†Director†Dan†Ng

Strategy†Director†Hayley†Parker

Strategist†Graham†Jones

Head†of†Communications†Strategy†Dean†Challis

Communications†Strategy†Director†Danni†Patterson

Senior†Communications†Strategist†Kevin†Wilkerson

Deputy†Head¨†Account†Management†Agnes†Fischer

Group†Account†Director†Susan†Pratchett

Account†Director†Pauline†Tastenhoye

Account†Manager†Niamh†Walsh

Group†Project†Manager†Rene†Ramirez

Legal†Sarah†Fox

Celeb†Talent†Relations†Lindsey†McElroy

Client†CHASE

Kristin†Lemkau†Chief†Marketing†Officer

Jeff†Pilarcik†Managing†Director¨†Head†of†Retail†Brand

John†Anderson†VP¨†Brand†and†Advertising

Katherine†Schoff†Marketing†Director¨†Sports†¶†Entertainment

Production†Company†Epoch

Director†Martin†De†Thurah

DOP†Monika†Lenczewska

Executive†Producer†Melissa†Culligan

Line†Producer†Leah†Allina

Edit†Company†Exile†NY

Executive†Producer†Sasha†Hirschfeld

Head†of†Production†Evyn†Bruce

Editor†Shane†Reid

Assistant†Editor†Cutler†Gray

Producer†Lauren†Pullano†¶†Dale†Nicholls

Photography†Second†Child

Photographer†Paul†McGeiver

Producer†Kim†Santella

Retouchers†Mike†Vorassi¨†John†Clendenen

Graphics†Studio†Manager†Virginia†Vargas

Post†Production†Method

Flame†Randie†Swanberg†≠†Flame†Lead†Ø†CD

Colorist†Sofie†Borup†≠†Colorist

Angela†Lupo†≠†Executive†Producer

Adrienne†Mitchell†≠†Executive†Producer

Tsiliana†Jolson≠Senior†Supervising

Producer

Camara†Edwards†≠vfx†coordinator

Suzanne†Dyer†≠Flame†Artist

David†Piombino†≠†2D†Comp†Supervisor

Scott†Minter≠†2DØNuke†Compositor

Chris†Hunt†≠†Flame†Artist

Ed†Lopez†≠†Flame†Artist

Glen†Bennett†≠†Flame†Artist

Music†LL†COOL†J

Song†Mama†Said†Knock†You†Out

Sound†Q†Department

Creative†Director†Drazen†Bosnjak

Zack†Rice†Executive†Producer

Molly†Young†Producer

Erick†Magnus†QD†Location†Sound†Recordist

Josh†Audio†Mixer

Graphics†Production†Company†Second†Child

Quality†Control†Manager†Lisa†Bishai

Graphics†Studio†Manager†Virginia†Vargas

Graphics†Studio†Coordinator†Nereida†Valles

Production†Artist†Joseph†Barrile

Print†Production†Company†Second†Child

Photographer†Paul†McGeiver

Producer†Kim†Santella

Digital†Tech†Meindert†Smith

Photography†Assistant†Huston†Ochoa

Overall Rating
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Overall Rating
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