Chase: advert-top-1 by Droga5
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Chase released a new spot starring new mother Serena Williams as she goes back to work in preparation of the US Open.
Queen is a theme for the commercial, which showcases the tennis superstar putting her daughter Olympia Jr to bed before getting herself back to her office, the tennis court. Williams channels her inner rapper, reciting LL Cool J’s ‘Mama Said Knock You Out.’ “Don’t call it a comeback,” she recites.
The lyrics, written back in 1990 take on a modern meaning for the 23-time grand slam champion. “I've been here for years, I'm rocking my peers, puttin' suckers in fear.”
Behind an ominous hum that makes the scene feel like a spiritual, viewers take in Serena’s moments of preparation. Her hands are a main focus, both capable of serving in the triple-digits and holding her young Wimbledon champion. Cuts to the beach and court where palm leaves blowing in a rough breeze: a storm is coming and Williams’ chant comes off as a poised declaration.
“I’m gonna knock you out,” Serena growls to the screen, and probably her US Open competitors, “Mama’s gonna knock you out.”
Credits
Mama†Said†Knock†You†Out Integrated†Credits†List
Client†CHASE
Campaign†Mama†Said†Knock†You†Out
Title†Mama†Said†Knock†You†Out
Launch†Date†8Ø21Ø2018
Agency†Droga5†NY
Creative†Chairman†David†Droga
Chief†Creative†Officer†Neil†Heymann
Founding†Partner†Duncan†Marshall
Group†Creative†Director†Lauren†Costa
Creative†Director†Jake†Shaw
Creative†Director†Ash†Tavassoli
Senior†Copywriter†Nedal†Ahmed
Senior†Art†Director†Julia†Melograna
Chief†Design†Officer†Jason†Severs
Design†Director†Anna†Fine
Designer†Andrew†Diemer
Designer†Kelsey†Lynch
Chief†Creation†Officer†Sally≠Ann†Dale
Head†of†Film†Production†Jesse†Brihn
Executive†Producer¨†Film†Kyle†Wright
Music†Supervisor†Mike†Ladman
Head†of†Business†Affairs†Jocelyn†Howard
Senior†Business†Affairs†Manager†Tom†Vendittelli
Co≠Director†of†Interactive†Production†Tasha†Cronin
Co≠Director†of†Interactive†Production†Justin†Durazzo
Senior†Producer¨†Interactive†Nicole†Bazzinotti
Associate†Producer¨†Interactive†Emily†Blumhardt
Head†of†Art†Production†Cliff†Lewis
Producer¨†Print†Riely†Clough
Chief†Strategy†Officer†Jonny†Bauer
Co≠Head†of†Strategy†Colm†Murphy
Group†Strategy†Director†Dan†Ng
Strategy†Director†Hayley†Parker
Strategist†Graham†Jones
Head†of†Communications†Strategy†Dean†Challis
Communications†Strategy†Director†Danni†Patterson
Senior†Communications†Strategist†Kevin†Wilkerson
Deputy†Head¨†Account†Management†Agnes†Fischer
Group†Account†Director†Susan†Pratchett
Account†Director†Pauline†Tastenhoye
Account†Manager†Niamh†Walsh
Group†Project†Manager†Rene†Ramirez
Legal†Sarah†Fox
Celeb†Talent†Relations†Lindsey†McElroy
Client†CHASE
Kristin†Lemkau†Chief†Marketing†Officer
Jeff†Pilarcik†Managing†Director¨†Head†of†Retail†Brand
John†Anderson†VP¨†Brand†and†Advertising
Katherine†Schoff†Marketing†Director¨†Sports†¶†Entertainment
Production†Company†Epoch
Director†Martin†De†Thurah
DOP†Monika†Lenczewska
Executive†Producer†Melissa†Culligan
Line†Producer†Leah†Allina
Edit†Company†Exile†NY
Executive†Producer†Sasha†Hirschfeld
Head†of†Production†Evyn†Bruce
Editor†Shane†Reid
Assistant†Editor†Cutler†Gray
Producer†Lauren†Pullano†¶†Dale†Nicholls
Photography†Second†Child
Photographer†Paul†McGeiver
Producer†Kim†Santella
Retouchers†Mike†Vorassi¨†John†Clendenen
Graphics†Studio†Manager†Virginia†Vargas
Post†Production†Method
Flame†Randie†Swanberg†≠†Flame†Lead†Ø†CD
Colorist†Sofie†Borup†≠†Colorist
Angela†Lupo†≠†Executive†Producer
Adrienne†Mitchell†≠†Executive†Producer
Tsiliana†Jolson≠Senior†Supervising
Producer
Camara†Edwards†≠vfx†coordinator
Suzanne†Dyer†≠Flame†Artist
David†Piombino†≠†2D†Comp†Supervisor
Scott†Minter≠†2DØNuke†Compositor
Chris†Hunt†≠†Flame†Artist
Ed†Lopez†≠†Flame†Artist
Glen†Bennett†≠†Flame†Artist
Music†LL†COOL†J
Song†Mama†Said†Knock†You†Out
Sound†Q†Department
Creative†Director†Drazen†Bosnjak
Zack†Rice†Executive†Producer
Molly†Young†Producer
Erick†Magnus†QD†Location†Sound†Recordist
Josh†Audio†Mixer
Graphics†Production†Company†Second†Child
Quality†Control†Manager†Lisa†Bishai
Graphics†Studio†Manager†Virginia†Vargas
Graphics†Studio†Coordinator†Nereida†Valles
Production†Artist†Joseph†Barrile
Print†Production†Company†Second†Child
Photographer†Paul†McGeiver
Producer†Kim†Santella
Digital†Tech†Meindert†Smith
Photography†Assistant†Huston†Ochoa
