Chase: Chase Sapphire Reserved 2017 Campaign by Droga5
- Location:
James Corden is getting a tour of the world, thanks to a handful of real Chase Sapphire Reserve cardholders. The TV host leans on people going gorilla trekking in Africa, sandboarding in the Chilean desert and other adventure destinations to help plan his next vacation in a campaign from Droga5.
Last year, Chase’s ‘Reserve What's Next’ campaign introduced Chase Sapphire Reserve's travel philosophy which inspired people by celebrating travel experiences that the card enabled. This year, the work has shifted focus to the Chase Sapphire Reserve cardholders through immersive travel stories – providing inspiration, curating experiences, and exploring what's unique and contemporary from across the globe.
The travelers consisted of a local TV lifestyle expert, a professional photographer, a former professional snowboarder and a bartender, all bound by the common thread of pursuing their passions by seeking new adventures. Of all of the brand’s cardholders, Droga5 believed the Chase Sapphire Reserve tribe had a more curious, adventurous spirit, which is precisely why they tapped real cardmembers – on all seven continents – to help "a very busy" James Corden plan his next vacation.
Droga5 enlisted director Thibaut Grevet to carry out the creative vision. The 2017 Chase Sapphire Reserve campaign launches this week with other continent spots rolling out online, digital/social, and TV through the end of the year.
Credits
Client Chase Sapphire Reserve
Title Sapphire Reserve: Seven Continents. One James Corden
Sapphire Reserve: James Corden “Visits” Uganda
Sapphire Reserve: James Corden “Visits” Tokyo
Sapphire Reserve: James Corden “Visits” Chile
Sapphire Reserve: James Corden “Visits” Antarctica
Sapphire Reserve: James Corden “Visits” Australia
Sapphire Reserve: James Corden “Visits” Los Angeles
Sapphire Reserve: James Corden “Visits” Rome
Launch Date September 12, 2017
Agency Droga5 NY
Creative Chairman David Droga
Chief Creative Officer Ted Royer
Partner / Executive Creative Director Duncan Marshall
Creative Director Donnell Johnson
Creative Director Emmie Nostitz
Senior Copywriter Craig Gerringer
Senior Art Director Conner Tobiason
Jr. Copywriter Patrick Newman
Jr. Art Director Sonja Johnson
Design Director Joseph Dasaro
Designer Kelsey Plantas
Chief Creation Officer Sally-Ann Dale
Co-Directors of Film Production Jesse Brihn, Bryan Litman
Associate Director of Interactive Justin Durazzo
Senior Producer, Film Liliana Vega
Music Supervisor Mike Ladman
Senior Integrated Production Business Manager Tom Vendittelli
Legal Counsel Sarah Fox
Executive Producer, Interactive Tasha Cronin
Executive Producer, Interactive Shayan Amir-Hosseini
Senior Producer, Interactive Nicole Bazzinotti
Associate Producer, Interactive Emily Blumhardt
Producer, Media Aaron Matys
Director of Art Production Cliff Lewis
Producer, Art Chelsea Gold
Senior Production Manager, Print Alyssa Dolman
Producer, Print Rose Mahan
Director of Print Services Rob Lugo
Global Chief Strategy Officer Jonny Bauer
Co-Head of Strategy Colm Murphy
Group Strategy Director Dan Ng
Senior Strategist Priyanka Nigam
Head of Communications Strategy Colleen Leddy
Group Communications Strategy Director Dean Challis
Media Strategy Director Yael Glosser
Communications Strategy Director Matthew Chisholm
Communications Strategist Clark Cofer
Junior Communications Strategist Kathryn Rhyne
Chief Intelligence Officer Amy Avery
Data Strategist Brad Mumbrue
Deputy Head of Account Management Agnes Fischer
Group Account Director Alex Woods
Account Director Caroline Engram
Account Supervisor Meaghan Morris
Account Manager Rosalie Bonner
Associate Account Manager Liz Jacobs
Project Manager Laura Rothman
Jr. Project Manager Kaki White
Client Chase Sapphire
Chief Marketing Officer Kristin Lemkau
Chief Brand Officer Susan Canavari
President, Chase Branded Cards Pam Codispoti
General Manager, Chase Sapphire Lisa Walker
Head of Brand, Advertising & Media Brad Minor
Senior Marketing Manager Teresa McGlynn
Marketing Sr. Associate Emilie Theophile-Catherine
Production Company Knucklehead
Director Thibaut Grevet
DOP Daniel Bouquet
Executive Producer Cathleen Kisich
Producer Francis Mildmay-White
Editorial Second Child
Work Editorial
Editor Kevin Zimmerman
Adam Robinson
Adam Zuckerman
Nick Ljubicich
Assistant Editor Elizabeth Blanchard
Erik Vogt-Nilsen
Executive Producer Scott Chinn
Producer Norah Gurley
Post Production MPC
Executive Producer Jesse Kurnit
Producer Paulina Salazar
Music Dan Deacon
Sound Sonic Union
Mixer Rob McIver
Photographer Matt Reamer
