Barclaycard: Repayment Calculator by Droga5

Music mogul Simon Cowell has taken his tried and tested talent show formula to the one global market yet to be conquered – Antarctica.

Receiving an unsurprisingly frosty reception, Cowell braved the elements in a bid to tout Barclaycard’s Repayment Calendar service.

The nationwide campaign is scheduled to run for the next six weeks across out-of-home, TV, social, radio and the web with Barclaycard jokingly describing the repayment tool as making as much business sense for the bank as a South Pole talent contest would for Cowell.