Ancestry: advert-body-1 by Droga5
- Location:
As the US team competes in the Olympic games in South Korea, Ancestry is telling people that perhaps the most iconic moment of all was made up of Americans who had their roots from all around the globe.
In the ‘America’s Greatness Comes from Everywhere’ campaign, Ancestry spotlights the surprising diversity of former hockey players, including from the ‘Miracle on Ice’ team that beat the USSR in the 1980 Winter Olympics. The voices of Mike Eruzione, Rob McClanahan, Dave Christian, John Harrington and Buzz Schneider are all heard as they talk about their great game and their diverse backgrounds.
After discovering their DNA results through Ancestry, the beloved ‘All-American’ sports heroes found out that ‘All-American’ had a much deeper meaning: the team members’ DNA results uncovered Italian, Middle Eastern, Southern Asian and Russian ancestry, to name just a few, highlighting that America’s greatness truly comes from everywhere.
Credits
Client: Ancestry
Agency: Droga5 NY
Creative Chairman: David Droga
Executive Creative Director: Kevin Brady
Group Creative Director: Justin Ruben
Creative Director: Paul Meates
Creative Director: Thom Glover
Copywriter: Ted Meyer
Art Director: Tommaso Fontanella
Designer: Dan Pulito
Chief Creation Officer: Sally-Ann Dale
Co-Directors of Film Production: Jesse Brihn, Bryan Litman
Executive Producer, Film: Tricia Lentini Himot
Producer, Film: Anna Wright-Hands
Producer, Film: Leah Donnenberg
Associate Producer, Film: Lily Allen Music
Supervisor: Mike Ladman
Director of Business Affairs: Jocelyn Howard
Sr. Business Affairs Manager: Shaunda Slade
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Colm Murphy
Strategy Director: Tom Gibby
Senior Brand Strategist: Ryan McDaid
Head of Communications: Strategy Colleen Leddy
Group Communications Strategy Director: Dean Challis
Senior Communications Strategist: Kathryn Ruocco
Chief Intelligence Officer: Amy Avery
Data Strategy Director: Evan Fung
Junior Data Strategist: Jenna Moorman
Head of Account Management: Dan Gonda
Group Account Director: Phillipa Campbell
Account Director: Sharon Byer
Account Supervisor: Taylor Berry
Associate Account Manager: Tehjal Suri
Project Manager: Sam Song
Project Manager: Kareem Miller
Client: Ancestry
EVP, Chief Marketing Officer: Vineet Mehra SVP, Marketing Caroline Sheu Executive Creative Director Paige Grossman Director, Brand Experience DNA Mark Chiarcossi Director, Brand Experience Family History Bill De Groot Production Company Stink Films Directors Jones+Tino Managing Director Jeff Baron Executive Producer Melinda Nugent Line Producer Nadine Brown Head of Production Nick Fuller Director of Photography Franz Lustig Production Designer Zuzana Sucha Service Company Division Productions Executive Producer Rok Bukovec Line Producer Vlaho Krile Editorial COSMOSTREET Editor (via Trim, London) Paul Hardcastle Assistant Editor: Josh Berger Executive Producer Maura Woodward Head of Production Luiza Naritomi Post Production The Mill Colorist Mikey Rossiter Color Executive Producer Rochelle Brown Color Producer Evan Bauer Color Coordinator Blake Rice Color Assists Nate Seymour Dan Moisoff Elias Nousiopoulos Executive Producer(s) Thomas Gibson Rachael Trillo Associate Producer Sophie Mitchell VFX Supervisor & Senior Lead Compositor Antoine Douadi 2D Artists James Cudahy K Khanna Sung Eun Moon Taner Besen Music Found Objects Composer Jay Wadley Executive Producer Jennie Armon Senior Producer Matt Nelson Track Title “Blue Line” Sound Heard City Sound Designer Evan Mangiamele Elizabeth McClanahan Mixer Evan Mangiamele Executive Producer Sasha Awn
