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Amazon: A Voice Is All You Need by Droga5

Agency: Droga5
Client: Amazon
Date: Oct 2020
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These spots from Droga5 London mark the launch of new global campaign for Alexa under ‘A voice is all you need’ and are aimed at the millions of people who have not yet experienced the benefits of using voice technology.

Alexa can help you do and achieve almost anything with your voice and this campaign playfully brings this to life by colliding two contrasting worlds, the everyday and the epic, together.


CLIENT - Amazon

Global Chief Creative Officer- Simon Morris

Group Creative Director - Colin Gaul

AGENCY - Droga5 London

Chief Creative Officer - David Kolbusz

Executive Creative Director - Shelley Smoler

Copywriter - Jonathan Thake

Art Director - Ethan Bennett

Agency Producer - Peter Montgomery

Assistant Producer - Manon Rees

Joint Managing Director - Heather Cuss

Account Director - Anna Coulter

Account Manager - Danni Blakeslee

Strategy Director - Damien Le Castrec

PRODUCTION COMPANY - Biscuit Filmworks

Director - Andreas Nilsson

Managing Director / Executive Producer - Rupert Reynolds-Maclean

Producer - Lee Groombridge

Production Manager - Luke Thornton

DOP - Lasse Frank

Production Designer - David Lee

Costume Designer - Selila Wong

Production Service Company (Prague unit): Unit+Sofa

EDIT - Cut & Run

Editor - Ben Campbell

Assistant Editor - Chris Hutchings

Producer - Ruth Minkley


Executive Producer - Misha Stanford- Harris

Producers - James Beck, Nicola Simmons

CD / Shoot Supervisor - Jonathan Westley

2D Lead Artist - Ben Turner

2D Artists - Peter Hodsman, Declan Andrews

3D Lead Artist - Dan Yargici

3D Artist - Finlay Crowther, Jiyoung Lee, Paul Donnellan, Biswajit Tarafder, Bethan Williams, Murali Krishna Reddy, Roman Vrbovsky

Colour - Seamus O’Kane

SOUND - String and Tins

Supervising sound editor - Lawrence Kendrick

Sound effects editor - Jim Stewart

Audio Post Producer - Eimear Ní Ghuaire

MUSIC (Opera edit only)

Music Supervision - String and Tins

Music Arrangement - Simon Whiteside, Lawrence Kendrick, Jim Stewart

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