The Drum Awards for Marketing - Extended Deadline

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Client: DRGN
Date: Jun 2020
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DRGN has launched a campaign for its turmeric superdrink.

DRGN’s playful nod towards recent government guidelines, highlights the benefits of their caffeine-free, natural energy beverage.

In total, DRGN will have 50,000 rolling ads displayed around 10 prime sites in the Oxford Street, Marylebone and Marble Arch areas on digital kiosks.

DRGN have a number of stockists in the area, so passers by will be able to purchase the Superdrink at

John Lewis Foodhall, Whole Foods Market, As Nature Intended and Revital.