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Rexam: Broaden your horizons by Dragon Rouge

Client: Rexam
Date: Feb 2016
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Ever wondered who makes that Coca-Cola can you’re drinking from or that ice-cold can of Heineken you’re pouring? Behind the scenes, Rexam, a leading global beverage can maker creates some of the world’s most iconic cans for much loved brands. Rexam offers a range of cans in various sizes with different print finishes and closures. In a highly competitive market with new innovations launching regularly, Rexam approached us because they felt that there was an opportunity to showcase their expertise in can making in a more creative and inspiring way.

From Rexam’s impressive spectrum of choice, we were asked to focus on making the most of Rexam’s portfolio of inks and decorative coatings. This includes inks that are tactile, glow in the dark, change colour at different temperatures and even appear to sparkle. We understood that Rexam’s clients and their own sales team wanted the print and ink technologies to have a real ‘wow’ factor. We Used our extensive knowledge of canned drinks consumers as a starting point and created a set of cans that highlight the effects available to Rexam’s clients.

We decided that the can designs should reflect Rexam’s global nature and its cutting edge innovations. Our work is a set of different horizons, from cityscapes to mountain passes, oceans to beachfronts that bring their ink technology to life in a way we can all relate to. Each design was individually illustrated, but also works as part of a coherent set.